Tokopedia is a prominent Indonesian technology company and a leading e-commerce platform. Established in 2009 by William Tanuwijaya and Leontinus Alpha Edison, it has grown to become one of Indonesia's largest online marketplaces, facilitating transactions between millions of users. The platform offers a comprehensive range of products, spanning consumer goods, electronics, fashion, and groceries, in addition to digital products like mobile top-ups and event tickets, and various financial services. As a core component of the GoTo Group, formed through its merger with Gojek, Tokopedia holds a significant position in Southeast Asia's digital economy, empowering local businesses and simplifying daily life for consumers.
Through the GEO Score system, we have measured Tokopedia's search visibility on the all AI platforms model.Current GEO Score is 29.0.
Audit Keyword：Tokopedia
Dimension Data Details
Tokopedia's Share of Model (SOM) is 35, lower than 0.0% of competitors
Tokopedia's Ranking is 0, lower than 0.0% of competitors
Tokopedia's Sentiment is 0, lower than 0.0% of competitors
Tokopedia's Accuracy is 100, higher than 10.0% of competitors
Tokopedia's Citation is 70, higher than 80.0% of competitors
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Sentiment
70 points behind competitor average — prioritize this dimension
Ranking
22 points behind competitor average — prioritize this dimension
Search of Mentions (SOM)
20 points behind competitor average — prioritize this dimension
Competitor Comparison
| Brand | GEO Score | SOM | Ranking | Citation | Sentiment | Accuracy | View |
|---|---|---|---|---|---|---|---|
| iFood | 90.0 | 100.0 | 70.0 | 90.0 | 100.0 | 80.0 | View |
| Swiggy | 82.0 | 80.0 | 64.0 | 80.0 | 100.0 | 100.0 | View |
| Souq | 74.0 | 100.0 | 25.0 | 25.0 | 100.0 | 100.0 | View |
| Zomato | 72.0 | 60.0 | 60.0 | 55.0 | 100.0 | 100.0 | View |
| Bukalapak | 48.0 | 35.0 | 0.0 | 60.0 | 100.0 | 100.0 | View |
| Tokopedia(Current) | 29.0 | 35.0 | 0.0 | 70.0 | 0.0 | 100.0 |