Bukalapak is a leading Indonesian technology company primarily operating an online marketplace platform. Founded in 2010, it began as a consumer-to-consumer (C2C) and business-to-consumer (B2C) e-commerce site, empowering millions of small and medium-sized enterprises (MSMEs) across Indonesia to sell their products online. Beyond its core marketplace, Bukalapak has expanded into digital financial services, offering payment solutions, investments, and insurance, alongside logistics and O2O (online-to-offline) services through its Mitra Bukalapak program. It stands as one of Indonesia's largest e-commerce players, playing a crucial role in the country's digital economy transformation.
Through the GEO Score system, we have measured Bukalapak's search visibility on the all AI platforms model.Current GEO Score is 48.0.
Audit Keyword：Bukalapak
Dimension Data Details
Bukalapak's Share of Model (SOM) is 35, lower than 0.0% of competitors
Bukalapak's Ranking is 0, lower than 0.0% of competitors
Bukalapak's Sentiment is 100, higher than 40.0% of competitors
Bukalapak's Accuracy is 100, higher than 10.0% of competitors
Bukalapak's Citation is 60, higher than 60.0% of competitors
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Ranking
22 points behind competitor average — prioritize this dimension
Search of Mentions (SOM)
20 points behind competitor average — prioritize this dimension
Competitor Comparison
| Brand | GEO Score | SOM | Ranking | Citation | Sentiment | Accuracy | View |
|---|---|---|---|---|---|---|---|
| iFood | 90.0 | 100.0 | 70.0 | 90.0 | 100.0 | 80.0 | View |
| Swiggy | 82.0 | 80.0 | 64.0 | 80.0 | 100.0 | 100.0 | View |
| Souq | 74.0 | 100.0 | 25.0 | 25.0 | 100.0 | 100.0 | View |
| Zomato | 72.0 | 60.0 | 60.0 | 55.0 | 100.0 | 100.0 | View |
| Bukalapak(Current) | 48.0 | 35.0 | 0.0 | 60.0 | 100.0 | 100.0 | |
| Noon | 47.0 | 35.0 | 0.0 | 50.0 | 100.0 | 100.0 | View |