Jason Wan (尹维安)

Jason Wan is the Founder and CEO of XOOER. A first-generation Hong Kong internet entrepreneur and serial founder across the Web 1.0, 2.0, and 3.0 eras, he brings more than 30 years of hands-on experience in search engines and B2B and B2C internet businesses.

Born in Liuzhou, Guangxi and raised in Hong Kong, Jason went to the United States at 17 and graduated from Rutgers University in 1996 with a degree in Economics and Finance, earning his Novell engineer certification the same year. In 1995, while still in college, he founded one of Hong Kong's first internet companies, making him one of the city's earliest internet entrepreneurs. In 1997, his team delivered several Hong Kong internet 'firsts' — the first ad-exchange network, the first real-estate portal, and the first political forum — and launched China Trade World, one of the earliest B2B trading platforms in the world.

In 1999, his company iConcept became the first Hong Kong business acquired by China.com after its Nasdaq IPO, and Jason realized his first major success at the age of 26. He then grew China Trade World into BusyTrade (万国商业网), a competitor to Alibaba, raising over US$5 million and, by 2007, ranking among the world's top five B2B platforms with 5 million enterprise members. Earlier in his career he also worked at NetEase, deeply involved in search and traffic growth during China's internet boom.

After the 2008 financial crisis, Jason continued to build ventures in B2C consumer internet and in Web3 and the metaverse (XOOCITY, incubated at Hong Kong Science Park). In 2024, convinced that 'search is shifting from ranking links to citing AI answers,' he founded XOOER, channeling more than two decades of B2B platform operations, search-growth expertise, and cross-border trade experience into Generative Engine Optimization. In May 2026, XOOER's Shanghai headquarters officially opened on the 38th floor of Tower T3, Greenland Bund Center — establishing a dual-HQ presence in Hong Kong and Shanghai, covering 10+ major AI models including ChatGPT, Gemini, Claude, Doubao, and Tongyi Qianwen, powered by its proprietary GEO Score™ brand-visibility system, and positioning XOOER among the first tier of global GEO providers.

From Hong Kong's first internet company, to a global top-5 B2B platform, to becoming a GEO standard-setter in the age of AI search, every one of Jason Wan's ventures has landed at a pivotal shift in the search-and-traffic paradigm.