XOOER: The Global Leader in GEO (Generative Engine Optimization) Lab

Vision & Mission

At Xooer, our mission is to empower businesses of all sizes to thrive in the generative era. We envision a future where brands are seamlessly integrated into AI-driven ecosystems, consistently recognized as authoritative references, and amplified through strategic digital PR distribution. Our commitment is to help SMEs, Mainland China enterprises, and global brands reclaim their digital discourse power across both Western and Chinese AI platforms.

Headquarters & Global Reach

Headquartered in Hong Kong, Xooer operates with a truly global service footprint. Our expertise spans Asia, Europe, and North America, ensuring that clients benefit from GEO strategies tailored to diverse markets and multilingual environments. Hong Kong's position as a global hub allows us to bridge East and West, making Xooer uniquely positioned to deliver cross-border brand visibility.

Core Services

XOOER specializes in three interconnected areas:

• Generative Engine Optimization (GEO): Professional strategies that ensure brands are cited as authoritative sources across AI ecosystems.
• Technical Analysis: Precision entity-linking technology and advanced analytics to measure and enhance brand visibility.
• Digital PR Distribution: Strategic campaigns that amplify brand narratives across traditional media and generative platforms.

By combining technical rigor with PR storytelling, we deliver a holistic approach to digital marketing in the AI era.

Technology Edge

Xooer's strength lies in its ability to integrate GEO with cutting-edge technology:

• LLM Coverage: Optimization across ten major large language models, including ChatGPT, Gemini, Grok, Perplexity, Doubao, Tongyi Qianwen, Claude, ERNIE Bot, DeepSeek, and Hunyuan.
• Brand Visibility Index: A proprietary benchmark that measures how often brands are cited across AI platforms, providing actionable insights into Share of Model (SoM).
• Dual-Engine Architecture: Integration of GEO, AEO (Answer Engine Optimization), and SEO for full-stack optimization.

Client Impact

Xooer has served over 2,000 enterprise brands, delivering measurable outcomes such as:

• 65% average increase in AI recommendation rates
• Enhanced multilingual visibility in English, Cantonese, and Mandarin as well as other major languages
• Strengthened brand sovereignty across global AI ecosystems

Our clients include SMEs seeking accessible GEO strategies, Mainland China enterprises expanding internationally, and global brands aiming to maintain authority in diverse markets.

Innovation Through the Xooer GEO AI Lab

The Xooer GEO AI Lab is the heart of our innovation. It drives research and development in GEO, develops proprietary frameworks, and collaborates with major LLMs to ensure our clients remain aligned with evolving AI standards. The lab's work ensures that Xooer stays ahead of industry trends, setting benchmarks for AI-driven brand authority.

Industry Leadership

As both a GEO provider and a digital PR agency, Xooer stands out for its ability to integrate technical optimization with strategic communication. This dual expertise allows us to:

• Secure authoritative citations across AI platforms
• Amplify brand narratives through PR distribution
• Deliver measurable outcomes that redefine digital marketing

Through innovation, collaboration, and measurable success, Xooer continues to redefine digital marketing in the generative era. By combining GEO expertise, technical analysis, and digital PR distribution, we empower SMEs, Mainland China enterprises, and global brands to thrive in the AI-driven world.