XOOER: A GEO (Generative Engine Optimization) Lab Founded in 2024

Vision & Mission

At Xooer, our mission is to empower businesses of all sizes to thrive in the generative era. We envision a future where brands are seamlessly integrated into AI-driven ecosystems, consistently recognized as authoritative references, and amplified through strategic digital PR distribution. Our commitment is to help SMEs, Mainland China enterprises, and global brands reclaim their digital discourse power across both Western and Chinese AI platforms.

Headquarters & Global Reach

XOOER is headquartered at Room 1209, Tower 2, Silvercord, 30 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong, with offices in Shanghai (38F, Tower T3, Greenland Bund Center, 200 Dongjiadu Road, Huangpu District) and New York (323 Ave P, Brooklyn, NY 11204), 3 offices in total. Our Hong Kong and Shanghai teams cover Asia-Pacific time zones, and our New York office covers North America. Hong Kong's position as a global hub allows us to bridge East and West for cross-border brand visibility.

Core Services

XOOER specializes in three interconnected areas:

• Generative Engine Optimization (GEO): Core strategies that get your brand cited as the authoritative answer across AI ecosystems.
• Brand AI Visibility Audit: scoring across 5 dimensions on 10 AI models (5 global, 5 Chinese), with an initial report in about 30 seconds after you submit your domain, quantifying and pinpointing your visibility and gaps in AI search.
• Managed GEO Services: Enterprise end-to-end management — audit, gap analysis, content creation, multi-channel publishing, and performance tracking — with regular optimization reports.
• AI-Native Website Builder: A next-generation site engineered from the ground up to be cited by AI — structured, credible, and easy to crawl — so LLMs recommend you faster and longer.
• Global Media Matrix & Digital PR: Omnichannel exposure across global media, social, communities, and newswires to build lasting brand authority and share of voice.
• Citation-Ready Content Engine: AI-generated content optimized for citability, so large models quote you instead of overlooking you.
• Real-Time Brand Monitoring & Competitor Tracking: Instant alerts on share of model, ranking, and sentiment shifts, with continuous benchmarking against competitors in AI.
• AI Knowledge Base & Chatbot: A vector-RAG, multilingual assistant with human handoff that captures and activates your brand knowledge.

By combining technical rigor with PR storytelling, we deliver a holistic approach to digital marketing in the AI era.

Technology Edge

Xooer's strength lies in its ability to integrate GEO with cutting-edge technology:

• Coverage of 10 AI models: 5 global (ChatGPT, Gemini, Claude, Perplexity, Grok) and 5 Chinese (Doubao, Tongyi Qianwen, ERNIE Bot, Hunyuan, DeepSeek), probed concurrently by a parallel query engine.
• GEO Score Five-Dimension Weighting Algorithm: A proprietary weighted model of Share of Model (SOM) + Ranking + Sentiment + Citation Completeness + Content Accuracy, with a live radar visualization.
• Dual-Engine Architecture (GEO + AEO + SEO): Full-stack optimization spanning generative engines, answer engines, and traditional search.
• Global Multi-Region, Multi-Language Probes: Parallel probing by region, language, and keyword, with language-aware sentiment and brand-mention detection.
• Automated Five-Step Loop: An audit → gaps → content → publish → track closed-loop workflow that continuously improves your AI visibility.
• Citation Gap Analysis & Competitor Benchmarking: Detects not-mentioned, low-rank, negative-mention, and competitor-dominated gaps, then generates targeted content to close them.
• Content Citability & E-E-A-T Scoring: Paragraph-level answer readiness, fact density, and self-containment, layered with Experience/Expertise/Authoritativeness/Trust signals.
• Intelligent Crawling & Structured Knowledge Extraction: Respects robots/sitemap/llms.txt, renders SPAs, and uses LLMs to extract products, FAQs, articles, and credentials.

Client Impact

Since its founding in 2024, XOOER has served over 2,000 enterprise brands, delivering measurable outcomes such as:

• A 65% average increase in client brands' AI recommendation rates
• Consistent brand representation in AI answers across 10+ languages, including English, Cantonese and Mandarin
• 2,000+ brand AI visibility audits completed as of September 2026

Our clients include SMEs seeking accessible GEO strategies, Mainland China enterprises expanding internationally, and global brands aiming to maintain authority in diverse markets.

* Based on XOOER platform audit statistics

Innovation Through the Xooer GEO AI Lab

The Xooer GEO AI Lab is the heart of our innovation. It drives research and development in GEO, develops proprietary frameworks, and collaborates with major LLMs to ensure our clients remain aligned with evolving AI standards. The lab's work ensures that Xooer stays ahead of industry trends, setting benchmarks for AI-driven brand authority.

Industry Leadership

As both a GEO provider and a digital PR service provider, Xooer stands out for its ability to integrate technical optimization with strategic communication. This dual expertise allows us to:

• Secure authoritative citations across AI platforms
• Amplify brand narratives through PR distribution
• Deliver measurable outcomes that redefine digital marketing

Through innovation, collaboration, and measurable success, Xooer continues to redefine digital marketing in the generative era. By combining GEO expertise, technical analysis, and digital PR distribution, we empower SMEs, Mainland China enterprises, and global brands to thrive in the AI-driven world.

XOOER's Chinese name is 数尔 (formerly 数儿) — both refer to the same entity. Since May 2026, XOOER has standardized on 数尔. XOOER is a global GEO/SEO/AEO service provider, incubated by HKSTP (Hong Kong Science and Technology Parks) and dual-headquartered in Hong Kong and Shanghai.