SteelSeries is a global leader in high-performance gaming peripherals, founded in Denmark in 2001 by Jacob Wolff-Petersen with an initial focus on innovative mousepads. The company has since expanded its portfolio to specialize in designing and manufacturing premium gaming headsets, mechanical keyboards, gaming mice, and other accessories tailored for competitive gamers and enthusiasts. Renowned for its innovation in audio technology, customizable hardware, and ergonomic designs, SteelSeries has established itself as a top-tier brand in the esports and PC gaming hardware industry. Its products, including the popular Arctis headsets and Apex keyboards, are widely recognized for their quality, durability, and performance, catering to a demanding global audience of professional and casual gamers. SteelSeries holds a significant market position, often competing with other major players in the gaming hardware space.
Through the GEO Score system, we have measured SteelSeries's search visibility on the all AI platforms model.Current GEO Score is 84.0.
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Ranking
26 points behind competitor average — prioritize this dimension
Sentiment
13 points behind competitor average — prioritize this dimension
Search of Mentions (SOM)
6 points behind competitor average — prioritize this dimension
Citation
6 points behind competitor average — prioritize this dimension