Spin Master is a leading global children's entertainment company, dedicated to creating innovative toys, entertainment properties, and digital games that inspire fun and imagination. Founded in 1994 in Toronto, Canada, by Anton Rabie, Ronnen Harary, and Ben Varadi, the company has grown significantly from its origins in toy manufacturing. Its extensive portfolio boasts globally recognized brands such as PAW Patrol, Bakugan, Hatchimals, Kinetic Sand, and the recently acquired iconic Rubik's Cube, alongside beloved plush lines like GUND. Spin Master holds a prominent position in the children's market, consistently delivering award-winning products and engaging content across multiple platforms, solidifying its reputation for creativity and innovation in the entertainment industry.
Through the GEO Score system, we have measured Spin Master's search visibility on the all AI platforms model.Current GEO Score is 85.0.
Audit Keyword：Spin Master
Dimension Data Details
Spin Master's Share of Model (SOM) is 80, higher than 25.0% of competitors
Spin Master's Ranking is 80, higher than 15.0% of competitors
Spin Master's Sentiment is 100, higher than 60.0% of competitors
Spin Master's Accuracy is 100, higher than 5.0% of competitors
Spin Master's Citation is 65, higher than 25.0% of competitors
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Citation
13 points behind competitor average — prioritize this dimension
Ranking
9 points behind competitor average — prioritize this dimension
Search of Mentions (SOM)
8 points behind competitor average — prioritize this dimension
Competitor Comparison
| Brand | GEO Score | SOM | Ranking | Citation | Sentiment | Accuracy | View |
|---|---|---|---|---|---|---|---|
| Hasbro | 99.0 | 100.0 | 100.0 | 100.0 | 96.0 | 100.0 | View |
| LEGO | 98.0 | 100.0 | 98.0 | 100.0 | 91.0 | 100.0 | View |
| Pampers | 98.0 | 100.0 | 98.0 | 100.0 | 89.0 | 100.0 | View |
| Goodbaby | 98.0 | 100.0 | 96.0 | 100.0 | 90.0 | 100.0 | View |
| Pigeon | 97.0 | 100.0 | 97.0 | 90.0 | 96.0 | 100.0 | View |
| Spin Master(Current) | 85.0 | 80.0 | 80.0 | 65.0 | 100.0 | 100.0 |