Shiseido is a global prestige beauty company renowned for its extensive portfolio of skincare, makeup, fragrance, and professional beauty products. Founded in 1872 in Tokyo, Japan, as the country's first Western-style pharmacy, it has evolved into a pioneering force in the beauty industry, blending cutting-edge science with traditional Japanese aesthetics and a focus on holistic well-being. The brand is celebrated for its high-performance skincare lines like Ultimune and Benefiance, innovative makeup, luxurious fragrances, and sun care solutions, catering to a diverse global clientele. As one of the world's oldest and largest beauty corporations, Shiseido holds a leading position, recognized for its commitment to quality, innovation, and a deep understanding of beauty across cultures, continually pushing boundaries in dermatological research and product development.
Through the GEO Score system, we have measured Shiseido's search visibility on the all AI platforms model.Current GEO Score is 38.0.
Audit Keyword：Shiseido
Dimension Data Details
Shiseido's Share of Model (SOM) is 16, lower than 0.0% of competitors
Shiseido's Ranking is 4, lower than 50.0% of competitors
Shiseido's Sentiment is 85, higher than 50.0% of competitors
Shiseido's Accuracy is 100, higher than 25.0% of competitors
Shiseido's Citation is 48, lower than 50.0% of competitors
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Search of Mentions (SOM)
36 points behind competitor average — prioritize this dimension
Ranking
21 points behind competitor average — prioritize this dimension
Competitor Comparison
| Brand | GEO Score | SOM | Ranking | Citation | Sentiment | Accuracy | View |
|---|---|---|---|---|---|---|---|
| Sulwhasoo | 88.0 | 100.0 | 73.0 | 70.0 | 100.0 | 80.0 | View |
| Shanghai Dailanna Industrial Co., Ltd. | 50.0 | 37.0 | 25.0 | 47.0 | 79.0 | 100.0 | View |
| Amorepacific | 46.0 | 35.0 | 0.0 | 40.0 | 100.0 | 100.0 | View |
| Shiseido(Current) | 38.0 | 16.0 | 4.0 | 48.0 | 85.0 | 100.0 | |
| Innisfree | 28.0 | 35.0 | 0.0 | 55.0 | 0.0 | 100.0 | View |