XOOER GEO
Innisfree

InnisfreeBrand AI Search Visibility Report

Skincare
28GEO
Korea, Seoulwww.innisfree.com

Innisfree is a popular South Korean beauty brand renowned for its natural ingredient-focused skincare and cosmetics. Founded in 2000 by Amorepacific, it emphasizes sourcing pure ingredients from Jeju Island, promoting a philosophy of "natural benefits from Jeju Island." The brand offers a wide range of products including cleansers, serums, moisturizers, and makeup, often featuring green tea, volcanic clusters, and orchid extracts. Positioned as an eco-friendly K-beauty leader, Innisfree is committed to sustainable practices and responsible sourcing within the global beauty industry.

Through the GEO Score system, we have measured Innisfree's search visibility on the all AI platforms model.Current GEO Score is 28.0.

Reporting Period05/28/2026 to 05/28/2026

Audit KeywordInnisfree

28.0
/ 100
Weak

Dimension Data Details

Share of Model (SOM)(35%)
35

Innisfree's Share of Model (SOM) is 35, lower than 0.0% of competitors

Ranking(25%)
0

Innisfree's Ranking is 0, lower than 0.0% of competitors

Sentiment(20%)
0

Innisfree's Sentiment is 0, lower than 0.0% of competitors

Accuracy(10%)
100

Innisfree's Accuracy is 100, higher than 50.0% of competitors

Citation(10%)
55

Innisfree's Citation is 55, higher than 50.0% of competitors

Share of Voice (SoV)

Your brand's voice share compared to competitors in AI search

Improvement Opportunities

-100

Sentiment

100 points behind competitor average — prioritize this dimension

-37

Ranking

37 points behind competitor average — prioritize this dimension

-33

Search of Mentions (SOM)

33 points behind competitor average — prioritize this dimension

Competitor Comparison

Sulwhasoo
88.0
SOM
100.0
Rank
73.0
Cite
70.0
Sent
100.0
Acc
80.0
Amorepacific
46.0
SOM
35.0
Rank
0.0
Cite
40.0
Sent
100.0
Acc
100.0
Innisfree(Current)
28.0
SOM
35.0
Rank
0.0
Cite
55.0
Sent
0.0
Acc
100.0