Jumia is a leading pan-African e-commerce platform, often referred to as 'the Amazon of Africa.' Founded in 2012, it operates an online marketplace connecting sellers with consumers across various African countries. Jumia offers a vast array of products, including electronics, fashion, home goods, and groceries, alongside services like food delivery (Jumia Food) and digital payments (JumiaPay). Positioned as a comprehensive digital ecosystem, Jumia aims to transform the retail and logistics landscape in Africa by providing convenient access to goods and services.
Through the GEO Score system, we have measured Jumia's search visibility on the all AI platforms model.Current GEO Score is 29.0.
Audit Keyword：Jumia
Dimension Data Details
Jumia's Share of Model (SOM) is 35, lower than 0.0% of competitors
Jumia's Ranking is 0, lower than 0.0% of competitors
Jumia's Sentiment is 0, lower than 0.0% of competitors
Jumia's Accuracy is 100, higher than 10.0% of competitors
Jumia's Citation is 65, higher than 70.0% of competitors
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Sentiment
70 points behind competitor average — prioritize this dimension
Ranking
22 points behind competitor average — prioritize this dimension
Search of Mentions (SOM)
20 points behind competitor average — prioritize this dimension
Competitor Comparison
| Brand | GEO Score | SOM | Ranking | Citation | Sentiment | Accuracy | View |
|---|---|---|---|---|---|---|---|
| iFood | 90.0 | 100.0 | 70.0 | 90.0 | 100.0 | 80.0 | View |
| Swiggy | 82.0 | 80.0 | 64.0 | 80.0 | 100.0 | 100.0 | View |
| Souq | 74.0 | 100.0 | 25.0 | 25.0 | 100.0 | 100.0 | View |
| Zomato | 72.0 | 60.0 | 60.0 | 55.0 | 100.0 | 100.0 | View |
| Bukalapak | 48.0 | 35.0 | 0.0 | 60.0 | 100.0 | 100.0 | View |
| Jumia(Current) | 29.0 | 35.0 | 0.0 | 65.0 | 0.0 | 100.0 |