XOOER GEO
Hermès

HermèsBrand AI Search Visibility Report

Fashion & Beauty
84GEO
France, Île-de-Francewww.hermes.com

Hermès International S.C.A. is a French high fashion luxury goods manufacturer established in 1837 by Thierry Hermès as a harness workshop. Over generations, it has evolved into a global symbol of exquisite craftsmanship and timeless elegance, renowned for its commitment to quality and heritage. The brand's core business revolves around the design, manufacturing, and sale of an extensive range of luxury products, including iconic leather goods like the Birkin and Kelly bags, silk scarves, ready-to-wear fashion, perfumes, watches, jewelry, and home furnishings. Hermès holds a unique and highly coveted position in the global luxury market, recognized for its exclusivity, artisanal production methods, and enduring appeal, often resulting in significant demand and long waiting lists for its most sought-after items.

Through the GEO Score system, we have measured Hermès's search visibility on the all AI platforms model.Current GEO Score is 84.0.

Reporting Period:03/01/2026 to 03/01/2026

Audit Keyword:Hermès

84.0
/ 100
Great

Dimension Data Details

Share of Model (SOM)(35%)
100

Hermès's Share of Model (SOM) is 100, higher than 5.0% of competitors

Ranking(25%)
95

Hermès's Ranking is 95, higher than 35.0% of competitors

Sentiment(20%)
100

Hermès's Sentiment is 100, higher than 20.0% of competitors

Accuracy(10%)
100

Hermès's Accuracy is 100, higher than 0.0% of competitors

Citation(10%)
25

Hermès's Citation is 25, lower than 0.0% of competitors

Share of Voice (SoV)

Your brand's voice share compared to competitors in AI search

Improvement Opportunities

-46

Citation

46 points behind competitor average — prioritize this dimension

Competitor Comparison

Florasis
94.0
SOM
100.0
Rank
98.0
Cite
70.0
Sent
100.0
Acc
100.0
Li-Ning
94.0
SOM
100.0
Rank
99.0
Cite
70.0
Sent
100.0
Acc
100.0
Shiseido
94.0
SOM
100.0
Rank
98.0
Cite
70.0
Sent
100.0
Acc
100.0
Lululemon
94.0
SOM
100.0
Rank
100.0
Cite
70.0
Sent
100.0
Acc
100.0
Nike
94.0
SOM
100.0
Rank
100.0
Cite
70.0
Sent
100.0
Acc
100.0
Hermès(Current)
84.0
SOM
100.0
Rank
95.0
Cite
25.0
Sent
100.0
Acc
100.0