Beike (贝壳), also known as Ke.com, is a leading integrated online and offline real estate transaction and service platform in China. Spun off from Lianjia (Homelink), it provides comprehensive services for buying, selling, and renting residential properties, including new homes, pre-owned homes, and rental listings. The platform leverages advanced technology like smart search and VR viewing to enhance user experience, aiming to digitize the real estate industry. It offers transparent and efficient services to both consumers and real estate agents across various cities in China, covering first-hand property information and market trends.
Through the GEO Score system, we have measured Beike's search visibility on the all AI platforms model.Current GEO Score is 65.0.
Audit Keyword：Beike
Dimension Data Details
Beike's Share of Model (SOM) is 79, higher than 42.0% of competitors
Beike's Ranking is 35, lower than 33.0% of competitors
Beike's Sentiment is 68, higher than 33.0% of competitors
Beike's Accuracy is 90, higher than 8.0% of competitors
Beike's Citation is 59, higher than 50.0% of competitors
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Ranking
22 points behind competitor average — prioritize this dimension
Sentiment
7 points behind competitor average — prioritize this dimension
Competitor Comparison
| Brand | GEO Score | SOM | Ranking | Citation | Sentiment | Accuracy | View |
|---|---|---|---|---|---|---|---|
| Zillow | 93.0 | 100.0 | 97.0 | 70.0 | 100.0 | 100.0 | View |
| WeWork | 93.0 | 97.0 | 93.0 | 69.0 | 94.0 | 100.0 | View |
| Silvermine Stone | 90.0 | 100.0 | 100.0 | 50.0 | 100.0 | 100.0 | View |
| Redfin | 88.0 | 95.0 | 77.0 | 67.0 | 93.0 | 100.0 | View |
| Lianjia | 83.0 | 89.0 | 71.0 | 57.0 | 92.0 | 100.0 | View |
| Beike(Current) | 65.0 | 79.0 | 35.0 | 59.0 | 68.0 | 90.0 |