Zillow is a prominent online real estate marketplace and information provider, established in 2006 by former Expedia executives Rich Barton and Lloyd Frink. The company's core mission is to empower consumers with data, inspiration, and knowledge about homes, while also connecting them with local real estate professionals. Zillow's comprehensive platform offers extensive property listings for sale and rent, its widely recognized Zestimate home valuation tool, agent and lender directories, and various mortgage resources. Although it previously experimented with direct home buying through Zillow Offers, its primary focus remains on facilitating transactions and providing unparalleled market transparency. Zillow holds a dominant position in the U.S. online real estate sector, serving as a primary destination for millions of users seeking to buy, sell, rent, or simply research properties.
Through the GEO Score system, we have measured Zillow's search visibility on the all AI platforms model.Current GEO Score is 93.0.
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Your brand outperforms competitor averages across all dimensions