Adidas AG is a global leader in the sporting goods industry, designing, developing, manufacturing, and marketing athletic and lifestyle products worldwide. Founded by Adolf Dassler in Herzogenaurach, Germany, in 1949, the company has grown into one of the largest sportswear manufacturers globally. Its core business revolves around high-performance athletic footwear, apparel, and accessories for a wide range of sports, alongside a significant presence in lifestyle fashion. Adidas is renowned for its iconic three-stripe branding, commitment to innovation, and collaborations that blend sport with street culture, maintaining a dominant position in the competitive global sportswear market.
Through the GEO Score system, we have measured Adidas's search visibility on the all AI platforms model.Current GEO Score is 94.0.
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Your brand outperforms competitor averages across all dimensions