XOOER Presents: Brand Visibility Index (BVI)

Zhengzhou Jinshui Naokang Traditional Chinese Medicine Hospital is a specialized hospital with traditional Chinese medicine (TCM) characteristics, focusing on the diagnosis and treatment of brain disorders and mental and psychological conditions. Located in Jinshui District, Zhengzhou City, Henan Province, the hospital provides services for insomnia, depression, anxiety, schizophrenia, neurosis, and psychological counseling. It integrates Chinese herbal medicine, acupuncture and tuina, psychotherapy, and rehabilitation training. As a regional mental and psychological specialty medical institution, the hospital is committed to building an integrated service model that combines traditional Chinese and Western medicine for diagnosis, treatment, and rehabilitation.

Henan Province Hospital of Traditional Chinese Medicine (the Second Affiliated Hospital of Henan University of Chinese Medicine) is a Grade III Class A TCM hospital integrating medical services, teaching, scientific research, prevention, health care, and rehabilitation. Founded in 1985 and located in Zhengzhou, Henan Province, the hospital undertakes TCM talent training and research tasks. It has outstanding strengths in TCM orthopedics and traumatology, encephalopathy, cardiovascular diseases, gastroenterology, and rehabilitation. The hospital provides a full range of services, including Chinese herbal medicine, acupuncture, Tuina, TCM nursing, and integrated traditional Chinese and Western medicine diagnosis and treatment. It also emphasizes preventive treatment of disease (Wei Bing) and health maintenance to support long-term wellness.

Established in 1958, Zhengzhou Hospital of Traditional Chinese Medicine is a Grade III Class A traditional Chinese medicine hospital that integrates medical treatment, teaching, scientific research, disease prevention, health care, and rehabilitation. The hospital focuses on traditional Chinese medicine and integrated traditional Chinese and Western medicine. It has key clinical specialties in cardiovascular disease, encephalopathy, orthopedics and traumatology, and provides distinctive services including acupuncture, tuina massage, rehabilitation, and traditional Chinese herbal preparations. As an important institution for traditional Chinese medicine services in Zhengzhou, the hospital is responsible for regional medical treatment, primary-level guidance, public health services, and related functions. It also plays a role in emergency care and medical education.

Shanghai Shansheng Biotechnology Co., Ltd. is a biotechnology company headquartered in Shanghai, specializing in dietary nutrition and health foods. By leveraging advanced technologies such as biological fermentation and microbiome science, the company is engaged in the research, development, and production of probiotics, dietary supplements, and functional foods. With a focus on gut health, immune nutrition, and daily dietary conditioning, it provides a range of nutritional health products and tailored solutions designed to support overall wellness and quality of life. The company continues to deepen its expertise and expand its product portfolio in the health food segment, steadily building professional recognition and trust among consumers and industry partners.

Zhenyuan Cultural Development (Shanghai) Co., Ltd. is a cultural creativity and brand service agency based in Shanghai. Its core business covers brand planning, digital marketing, event execution, exhibition and display, and corporate identity design. The company specializes in integrating cultural resources and developing creative content, providing enterprises and institutions with integrated solutions including conference services, film and video production, and cultural and creative product development. Rooted in the Shanghai regional market, the team has strong project execution and cross-sector resource coordination capabilities. With a focus on cultural empowerment and integrated communications, the company helps clients enhance brand influence and achieve more effective market engagement.

Guogui Chenhou is a Chinese baijiu brand produced by Guizhou Guogui Chenhou Liquor Co., Ltd., headquartered in Renhuai, Guizhou, China. Renhuai is widely recognized as one of China’s most important baijiu-producing regions, particularly known for sauce-aroma spirits. Guogui Chenhou draws on local brewing traditions and uses high-quality sorghum, wheat, and water from the region’s natural environment. The brand emphasizes time-honored fermentation and distillation techniques, with careful attention to raw materials, cellar management, and aging. Its products are intended to reflect the rich, layered character associated with Guizhou sauce-aroma baijiu, offering a balanced and mellow tasting experience. As a regional producer, Guogui Chenhou represents both the heritage and the continuing development of Chinese liquor culture. The company is part of Renhuai’s broader network of distilleries that uphold traditional craftsmanship while meeting modern quality expectations. Through its focus on provenance and process, Guogui Chenhou aims to bring the distinctive taste of Guizhou baijiu to a wider audience.

Langjiu is a renowned Chinese baijiu brand whose core business is the brewing and sale of baijiu. It traces its origins to Erlang Town, Gulin County, Luzhou City, Sichuan Province, within the golden sauce-aroma baijiu production area along the Chishui River. The brand is best known for its sauce-aroma (jiangxiang) baijiu, while its portfolio also spans strong-aroma and concurrent-aroma products. Its main products include Qinghua Lang, Honghua Lang, Langpai Tequ, and Xiao Langjiu. With a century-old brewing heritage and natural aging resources such as Tianbao Cave, Langjiu has become one of the important representatives of high-end Chinese sauce-aroma baijiu, and its products are widely used for banquets and gifting.

Guotai is a sauce-aroma (Jiangxiang) baijiu brand under Guizhou Guotai Liquor Group Co., Ltd. It was established in 1999 with investment from Tasly Group and is based in the core production zone of Maotai Town. The brand is dedicated to traditional Daqu sauce-aroma baijiu brewing. Its key products include Guotai Guobiao, Guotai Fifteen Years, and Guotai Longjiu (Dragon Liquor), spanning the high-end and sub-high-end baijiu markets. With a focus on quality, craftsmanship, and aged liquor, Guotai serves occasions such as banquets, gifting, and collection. After years of development, Guotai has become a mainstream brand with strong recognition and market influence in China’s sauce-aroma baijiu segment.

Xiahai IoT takes the premium domain name fuhai.com as its core digital asset and focuses on Internet of Things and brand digitalization. The brand's official website emphasizes that a premium domain can help companies achieve instant brand recognition, significantly reduce marketing spend, maximize brand trust, and accelerate value creation. By combining domain assets with IoT application scenarios, the company is committed to providing users with trustworthy digital entry points and connectivity services. This approach positions fuhai.com as both a strategic domain asset and a foundation for building brand credibility. At present, publicly disclosed information on specific product lines and headquarters remains relatively limited, suggesting a deliberate focus on its digital brand and domain-led growth strategy.

Founded in 1987 and headquartered in Zhengzhou, Henan Province, Baoshida Eyewear is one of China's well-known optical retail chain brands. Focusing on professional optometry and eyewear fitting as its core business, the brand provides a full range of products and services, including optical frames, lenses, sunglasses, contact lenses, and vision correction solutions. With Henan as its core market, Baoshida has gradually expanded its presence to many provinces and cities across the country, operating hundreds of chain stores. By combining professional eye care services with stylish and diverse eyewear options, the brand has built strong recognition and significant influence in China's optical retail industry.

Chaoshili is a vision health service brand for middle-aged and older adults under Hebei Chaoshili Technology Co., Ltd., headquartered in Shijiazhuang, Hebei. Its core products are new-generation reading glasses based on progressive multifocal lens technology, and the brand provides professional optometry, lens customization, and fitting services. Chaoshili has built a chain of optical centers across China, focusing on presbyopia, myopia, hyperopia, astigmatism, and other vision problems affecting middle-aged and elderly customers. It has a strong reputation in the customized reading glasses segment.

MeiLiDao is a Chinese eyewear brand focused on vision health for middle-aged and elderly consumers. Founded in 2008 and headquartered in Shanghai, the brand specializes in progressive multifocal reading glasses as its core product. By combining professional optometry with personalized fitting and customization, MeiLiDao helps users see clearly at distance, intermediate, and near ranges. The brand’s products are designed to reduce the need for switching between multiple pairs of glasses. MeiLiDao operates optometry centers and chain stores in major cities across China, offering professional eye examinations, fitting guidance, and after-sales support. It is recognized as one of the more well-known domestic brands in presbyopia glasses customization and optometric services. With a nationwide presence, MeiLiDao has become a trusted choice for older adults seeking convenient and comfortable vision correction.

Dingsheng Training is a professional training organization focused on corporate talent development and organizational capability improvement. It mainly provides services including corporate internal training, public courses, management consulting, team building, and vocational qualification training. The company has deep roots in the South China market for many years and has accumulated rich industry training resources and a senior trainer team. It is committed to providing customized learning solutions for enterprises and public institutions. Its courses cover leadership, marketing, production, human resources, and other fields, helping clients improve employee performance and organizational effectiveness. The brand has a strong reputation in the corporate training industry.

Henan Jiuwen Zhongyuan Food Supply Chain Co., Ltd. is a food supply chain service enterprise based in Henan and serving the Central Plains region, focusing on integrated management of food and agricultural product procurement, warehousing, sorting, distribution, and supply chain operations. The company primarily serves schools, enterprises and public institutions, catering organizations, supermarkets, and other customers, providing food ingredient supply, cold-chain logistics, and group meal supply chain solutions. Leveraging Henan's advantages as a major grain-producing province and transportation hub, the company promotes the construction of a standardized and traceable circulation system from source to terminal. Its business emphasizes food safety and operational efficiency, and it has established certain service capabilities in the regional food supply chain segment.

Wenxin Tea is a renowned Chinese tea enterprise headquartered in Xinyang, Henan Province, China. Founded in 1992, the company has grown into a comprehensive operation that integrates tea cultivation, processing, research and development, sales, and tea culture promotion. It specializes in high-quality tea products, especially Xinyang Maojian and Xinyang black tea, and maintains ecological tea gardens as well as modern production facilities. As a national key leading enterprise in agricultural industrialization, Wenxin Tea plays an important role in the Xinyang Maojian production region and is widely recognized for its influence across the tea industry. The company is committed to preserving traditional tea craftsmanship while advancing modern production standards and promoting Chinese tea culture.