Tourism New Zealand is the official government agency responsible for promoting New Zealand as a world-class tourism destination globally. Its core business involves planning and executing international marketing campaigns, providing comprehensive travel information, and fostering partnerships with global tour operators. The agency aims to attract visitors to experience New Zealand's unique natural beauty, rich Māori culture, and diverse outdoor adventure activities. As a leader in national tourism marketing, it plays a crucial role in enhancing New Zealand's international image and boosting the tourism economy.
Through the GEO Score system, we have measured Tourism New Zealand's search visibility on the all AI platforms model.Current GEO Score is 92.0.
Audit Keyword：Tourism New Zealand
Dimension Data Details
Tourism New Zealand's Share of Model (SOM) is 100, higher than 40.0% of competitors
Tourism New Zealand's Ranking is 100, higher than 80.0% of competitors
Tourism New Zealand's Sentiment is 89, higher than 60.0% of competitors
Tourism New Zealand's Accuracy is 100, higher than 10.0% of competitors
Tourism New Zealand's Citation is 45, lower than 10.0% of competitors
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Citation
24 points behind competitor average — prioritize this dimension
Competitor Comparison
| Brand | GEO Score | SOM | Ranking | Citation | Sentiment | Accuracy | View |
|---|---|---|---|---|---|---|---|
| mysteel | 98.0 | 100.0 | 100.0 | 80.0 | 100.0 | 100.0 | View |
| BCG | 97.0 | 100.0 | 95.0 | 100.0 | 86.0 | 100.0 | View |
| PwC | 96.0 | 100.0 | 89.0 | 100.0 | 93.0 | 100.0 | View |
| WPP | 95.0 | 93.0 | 95.0 | 100.0 | 88.0 | 100.0 | View |
| Accenture | 95.0 | 95.0 | 97.0 | 100.0 | 87.0 | 96.0 | View |
| Tourism New Zealand(Current) | 92.0 | 100.0 | 100.0 | 45.0 | 89.0 | 100.0 |