XOOER GEO
ZTO Express

ZTO ExpressBrand AI Search Visibility Report

81GEO

ZTO Express is a leading express delivery company in China, founded in 2002 in Shanghai. It primarily focuses on providing comprehensive parcel delivery services, catering extensively to the booming e-commerce sector. The company's core offerings include domestic and international express delivery, freight forwarding, warehousing, and cold chain logistics solutions. ZTO Express has established itself as one of the largest and most recognized express delivery brands in China, known for its extensive network, competitive pricing, and efficient service, holding a significant market share within the highly competitive Chinese logistics industry.

Through the GEO Score system, we have measured ZTO Express's search visibility on the all AI platforms model.Current GEO Score is 81.0.

Reporting Period:03/24/2026 to 03/24/2026

Audit Keyword:ZTO Express

81.0
/ 100
Great

Dimension Data Details

Share of Model (SOM)(35%)
89

ZTO Express's Share of Model (SOM) is 89, higher than 44.0% of competitors

Ranking(25%)
60

ZTO Express's Ranking is 60, higher than 22.0% of competitors

Sentiment(20%)
86

ZTO Express's Sentiment is 86, higher than 44.0% of competitors

Accuracy(10%)
100

ZTO Express's Accuracy is 100, higher than 33.0% of competitors

Citation(10%)
71

ZTO Express's Citation is 71, higher than 78.0% of competitors

Share of Voice (SoV)

Your brand's voice share compared to competitors in AI search

Improvement Opportunities

-17

Ranking

17 points behind competitor average — prioritize this dimension

Competitor Comparison

Maersk
95.0
SOM
99.0
Rank
97.0
Cite
67.0
Sent
99.0
Acc
100.0
FedEx
94.0
SOM
100.0
Rank
100.0
Cite
70.0
Sent
100.0
Acc
100.0
DHL
94.0
SOM
100.0
Rank
100.0
Cite
70.0
Sent
100.0
Acc
100.0
UPS
94.0
SOM
95.0
Rank
94.0
Cite
74.0
Sent
97.0
Acc
100.0
ZTO Express(Current)
81.0
SOM
89.0
Rank
60.0
Cite
71.0
Sent
86.0
Acc
100.0
SF Express
81.0
SOM
97.0
Rank
89.0
Cite
25.0
Sent
100.0
Acc
100.0