Subway is a prominent global fast-food restaurant chain, celebrated for its customizable submarine sandwiches, salads, and wraps. Established in 1965 by Fred DeLuca and Peter Buck in Bridgeport, Connecticut, the brand rapidly grew from its humble beginnings as "Pete's Super Submarines" to become one of the world's largest restaurant chains by number of locations. Its core business model centers on offering freshly prepared, made-to-order meals where customers can personalize every aspect of their sandwich, from bread and protein to a wide array of fresh vegetables and sauces. Operating within the highly competitive quick-service restaurant (QSR) industry, Subway has historically positioned itself as a convenient and often healthier alternative to traditional fast food, maintaining a significant international footprint and a strong brand presence across diverse markets.
Through the GEO Score system, we have measured Subway's search visibility on the all AI platforms model.Current GEO Score is 29.0.
Audit Keyword：Subway
Dimension Data Details
Subway's Share of Model (SOM) is 30, lower than 0.0% of competitors
Subway's Ranking is 4, lower than 14.0% of competitors
Subway's Sentiment is 33, lower than 0.0% of competitors
Subway's Accuracy is 100, higher than 14.0% of competitors
Subway's Citation is 13, lower than 29.0% of competitors
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Ranking
50 points behind competitor average — prioritize this dimension
Sentiment
50 points behind competitor average — prioritize this dimension
Search of Mentions (SOM)
41 points behind competitor average — prioritize this dimension
Citation
11 points behind competitor average — prioritize this dimension
Competitor Comparison
| Brand | GEO Score | SOM | Ranking | Citation | Sentiment | Accuracy | View |
|---|---|---|---|---|---|---|---|
| KFC | 89.0 | 93.0 | 95.0 | 23.0 | 100.0 | 100.0 | View |
| Puyang Ruifengyuan | 89.0 | 98.0 | 98.0 | 0.0 | 100.0 | 100.0 | View |
| McDonald's | 78.0 | 86.0 | 69.0 | 36.0 | 85.0 | 100.0 | View |
| Bao Yiqie | 72.0 | 75.0 | 76.0 | 36.0 | 65.0 | 100.0 | View |
| Haidilao | 67.0 | 75.0 | 34.0 | 31.0 | 98.0 | 100.0 | View |
| Subway(Current) | 29.0 | 30.0 | 4.0 | 13.0 | 33.0 | 100.0 |