XOOER GEO
ServiceNow

ServiceNowBrand AI Search Visibility Report

Enterprise Software & SaaS
91GEO
United States, Californiawww.servicenow.com

ServiceNow is a leading global enterprise cloud software company specializing in digital workflow automation. Founded in 2004 by Fred Luddy, it initially transformed IT service management (ITSM) with its cloud-based platform. Today, its flagship "Now Platform" extends beyond IT to encompass a wide array of enterprise functions, including employee workflows (HR service delivery), customer workflows (customer service management), and creator workflows. The company enables organizations to digitize and optimize complex business processes, enhancing productivity and improving experiences. ServiceNow holds a dominant position in the ITSM market and is a significant player in the broader enterprise software-as-a-service (SaaS) landscape, driving digital transformation for businesses worldwide.

Through the GEO Score system, we have measured ServiceNow's search visibility on the all AI platforms model.Current GEO Score is 91.0.

Reporting Period:03/01/2026 to 03/01/2026

Audit Keyword:ServiceNow

91.0
/ 100
Excellent

Dimension Data Details

Share of Model (SOM)(35%)
97

ServiceNow's Share of Model (SOM) is 97, higher than 0.0% of competitors

Ranking(25%)
92

ServiceNow's Ranking is 92, higher than 15.0% of competitors

Sentiment(20%)
100

ServiceNow's Sentiment is 100, higher than 15.0% of competitors

Accuracy(10%)
100

ServiceNow's Accuracy is 100, higher than 0.0% of competitors

Citation(10%)
70

ServiceNow's Citation is 70, higher than 0.0% of competitors

Share of Voice (SoV)

Your brand's voice share compared to competitors in AI search

Improvement Opportunities

-7

Citation

7 points behind competitor average — prioritize this dimension

Competitor Comparison

Oracle
98.0
SOM
100.0
Rank
92.0
Cite
100.0
Sent
100.0
Acc
100.0
Notion
98.0
SOM
100.0
Rank
100.0
Cite
90.0
Sent
100.0
Acc
100.0
Zoom
97.0
SOM
97.0
Rank
91.0
Cite
100.0
Sent
100.0
Acc
100.0
Slack
95.0
SOM
97.0
Rank
100.0
Cite
80.0
Sent
100.0
Acc
100.0
IBM
95.0
SOM
100.0
Rank
96.0
Cite
80.0
Sent
100.0
Acc
100.0
ServiceNow(Current)
91.0
SOM
97.0
Rank
92.0
Cite
70.0
Sent
100.0
Acc
100.0