XOOER GEO
Pearson

PearsonBrand AI Search Visibility Report

Education & EdTech
59GEO
United Kingdom, Englandwww.pearson.com

Discover all Pearson has to offer for every step of your learning journey.

Through the GEO Score system, we have measured Pearson's search visibility on the all AI platforms model.Current GEO Score is 59.0.

Reporting Period:03/25/2026 to 03/25/2026

Audit Keyword:Pearson

59.0
/ 100
Fair

Dimension Data Details

Share of Model (SOM)(35%)
67

Pearson's Share of Model (SOM) is 67, higher than 0.0% of competitors

Ranking(25%)
20

Pearson's Ranking is 20, lower than 0.0% of competitors

Sentiment(20%)
56

Pearson's Sentiment is 56, higher than 0.0% of competitors

Accuracy(10%)
100

Pearson's Accuracy is 100, higher than 5.0% of competitors

Citation(10%)
96

Pearson's Citation is 96, higher than 85.0% of competitors

Share of Voice (SoV)

Your brand's voice share compared to competitors in AI search

Improvement Opportunities

-68

Ranking

68 points behind competitor average — prioritize this dimension

-40

Sentiment

40 points behind competitor average — prioritize this dimension

-29

Search of Mentions (SOM)

29 points behind competitor average — prioritize this dimension

Competitor Comparison

MIT
100.0
SOM
100.0
Rank
100.0
Cite
100.0
Sent
100.0
Acc
100.0
University of Oxford
98.0
SOM
100.0
Rank
92.0
Cite
100.0
Sent
100.0
Acc
100.0
Princeton
96.0
SOM
100.0
Rank
100.0
Cite
80.0
Sent
100.0
Acc
100.0
Harvard
95.0
SOM
100.0
Rank
100.0
Cite
75.0
Sent
100.0
Acc
100.0
Duolingo
94.0
SOM
100.0
Rank
100.0
Cite
70.0
Sent
100.0
Acc
100.0
Pearson(Current)
59.0
SOM
67.0
Rank
20.0
Cite
96.0
Sent
56.0
Acc
100.0