Lazada is a leading e-commerce platform operating across Southeast Asia, founded in 2012 by Rocket Internet and later acquired by Alibaba Group. It functions as an online marketplace connecting millions of buyers and sellers, offering a vast array of products ranging from consumer electronics and fashion to home goods and groceries. The platform provides comprehensive services including secure payment gateways, robust logistics solutions, and seller support tools. Lazada holds a significant market share and is a key player in the digital retail landscape of countries like Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Through the GEO Score system, we have measured Lazada's search visibility on the all AI platforms model.Current GEO Score is 62.0.
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Ranking
82 points behind competitor average — prioritize this dimension
Search of Mentions (SOM)
34 points behind competitor average — prioritize this dimension
Sentiment
9 points behind competitor average — prioritize this dimension
Citation
8 points behind competitor average — prioritize this dimension