XOOER GEO
Graff

GraffBrand AI Search Visibility Report

Jewelry & Crafts
86GEO
United Kingdom, Englandwww.graff.com

Graff is a globally renowned high jewelry brand, founded in London in 1960 by Laurence Graff. The brand specializes in sourcing, cutting, polishing, and setting the world's most extraordinary diamonds and gemstones. Its core offerings include exquisite engagement rings, bridal jewelry, high jewelry collections, and luxury watches, all celebrated for their unparalleled craftsmanship and rarity. Graff holds a leading position in the luxury jewelry market, synonymous with exceptional quality, iconic designs, and a commitment to handling the most significant diamonds ever discovered.

Through the GEO Score system, we have measured Graff's search visibility on the all AI platforms model.Current GEO Score is 86.0.

Reporting Period05/27/2026 to 05/27/2026

Audit KeywordGraff

86.0
/ 100
Great

Dimension Data Details

Share of Model (SOM)(35%)
80

Graff's Share of Model (SOM) is 80, higher than 29.0% of competitors

Ranking(25%)
88

Graff's Ranking is 88, higher than 79.0% of competitors

Sentiment(20%)
100

Graff's Sentiment is 100, higher than 57.0% of competitors

Accuracy(10%)
100

Graff's Accuracy is 100, higher than 14.0% of competitors

Citation(10%)
60

Graff's Citation is 60, higher than 57.0% of competitors

Share of Voice (SoV)

Your brand's voice share compared to competitors in AI search

Improvement Opportunities

Your brand outperforms competitor averages across all dimensions

Competitor Comparison

Van Cleef & Arpels
90.0
SOM
99.0
Rank
78.0
Cite
69.0
Sent
94.0
Acc
100.0
Pandora
88.0
SOM
94.0
Rank
79.0
Cite
64.0
Sent
94.0
Acc
100.0
Cartier
87.0
SOM
100.0
Rank
90.0
Cite
45.0
Sent
100.0
Acc
100.0
Graff(Current)
86.0
SOM
80.0
Rank
88.0
Cite
60.0
Sent
100.0
Acc
100.0
Bvlgari
86.0
SOM
95.0
Rank
65.0
Cite
69.0
Sent
100.0
Acc
100.0
Swarovski
85.0
SOM
90.0
Rank
81.0
Cite
69.0
Sent
85.0
Acc
100.0