Guangxi Normal University and Hong Kong XOOCITY · XOOER GEO jointly build the "Chinese + RCEP" Industry-University-Research Integration Base

September 24, 2026, the signing ceremony for the Industry-University-Research Integration Base jointly established by the Experimental Teaching Center of the "Chinese + RCEP" International Chinese Language Education Program of the School of Liberal Arts and the School of International Chinese Language Education of Guangxi Normal University and (Hong Kong) XOOCITY Technology Co., Ltd. (hereinafter referred to as XOOCITY Technology) was grandly held.

Li Xianxian, Member of the Standing Committee of the Party Committee and Vice President of Guangxi Normal University, and Yin Weian, Chief Executive Officer of (Hong Kong) XOOCITY Technology, signed the cooperation agreement on behalf of the two sides. This marks that the university and enterprise will take RCEP regional cooperation as an opportunity, with the in-depth integration of digital technology and international Chinese language education as the core, to formally launch a new type of Industry-University-Research integration platform integrating talent training, knowledge innovation, and industrial services. This will help upgrade the international capabilities of new liberal arts talents and promote the leapfrog development of global brands of Chinese intelligent manufacturing.

The signing ceremony was hosted by Yang Maoqing, Director of the Academic Affairs Office of Guangxi Normal University. At the beginning of the ceremony, the host introduced the leaders and guests from both sides present one by one. Guests from Hong Kong XOOCITY Technology and XOOER GEO: Chief Executive Officer Yin Weian, Chief Operating Officer Meng Huasheng, and Director of Marketing and Sales Zhou Kewen; Leaders and guests from Guangxi Normal University: Li Xianxian, Member of the Standing Committee of the Party Committee and Vice President of the University; Meng Zhiming, Dean of the School of Innovation and Entrepreneurship and Director of the Achievement Transformation Center; Feng Zhiming, Dean of the School of Liberal Arts / School of International Chinese Language Education; Yang Jiayun, Deputy Director of the University's Development Planning Office; Pu Zhiyong, Deputy Director of the University's Academic Affairs Office and Director of the Higher Education Research Office; Han Ming, Head of the Experimental Teaching Center of the "Chinese + RCEP" International Chinese Language Education Program of the School of International Chinese Language Education; Lv Junwei, Director of the Teaching and Research Office of Linguistics and Applied Linguistics of the School of Liberal Arts / School of International Chinese Language Education; Teachers Yang Xinyi and Chen Qiqi; and Shi Huali, Teaching Secretary for International Students, jointly attended the ceremony and witnessed the moment when the university-enterprise Industry-University-Research integration base was launched.

"The joint establishment of the Industry-University-Research integration base by Guangxi Normal University and Hong Kong XOOCITY Technology is a key measure for the university to respond to the national education digitalization strategy and deepen the integration of industry and education, as well as an active exploration to promote the transformation and upgrading of international Chinese language education and serve the national cultural going global strategy." Li Xianxian pointed out in his speech. As Guangxi is a frontier gateway for opening-up and cooperation with RCEP member countries, Guangxi Normal University has always been based on its regional advantages and academic accumulation, deeply cultivating the field of international Chinese language education, and continuously promoting the construction of the "Chinese + RCEP" featured major and the reform of the new liberal arts talent training model. He expressed the hope that the two sides will take the base as a carrier, fully integrate the university's disciplinary advantages and the enterprise's technological advantages, carry out in-depth cooperation in the fields of innovation of talent training models, development of digital teaching resources, RCEP regional cultural exchanges, and cross-border data transactions, and cultivate a group of compound international talents who are proficient in Chinese language and culture and master AI digital marketing skills, injecting lasting momentum into the cultural exchanges and economic and trade cooperation in the RCEP region.

"The joint establishment of the Industry-University-Research integration base will deeply couple the technical capabilities of XOOER GEO with the university's disciplinary advantages and talent advantages, not only providing cutting-edge digital skill practice scenarios and high-quality employment channels for students, but also injecting humanistic connotation and knowledge support into the enterprise's global service system, ultimately forming a virtuous cycle ecosystem of 'education empowering industry and industry feeding back education'." Yin Weian said in his speech. Relying on its core two-way cross-border service capabilities of XOOER GEO, XOOCITY Technology has long been committed to providing global digital brand building and AI digital marketing full-link solutions for Chinese enterprises and brands.

Yin Weian stated that currently, Chinese intelligent manufacturing is at a critical node of iterative upgrading from "product going global" to systematic going global including "enterprise (brand) going global" and "production capacity going global". Enterprises not only need solid product strength, but also matching global brand digital asset systems and cross-cultural communication capabilities. Guangxi Normal University has profound accumulation and unique advantages in the fields of international Chinese language education and new liberal arts talent training, making it an indispensable strategic partner for enterprises to expand their global service ecosystem.

Li Xianxian and Yin Weian respectively signed the cooperation agreement for the joint establishment of the "Chinese + RCEP" Industry-University-Research integration base on behalf of the two sides. According to the agreement, the two sides will establish a long-term, stable and in-depth strategic cooperative relationship around three core directions: talent training, scientific research transformation, and industrial services.

After the signing ceremony, the university and enterprise held in-depth discussions and exchanges on topics such as optimizing talent training plans, co-building digital Chinese teaching resources, and RCEP regional cultural exchange cooperation, and reached preliminary consensus on expanding more cooperation fields in the future.

XOOER GEO Full-link Empowerment to Build a New Paradigm of Industry-University-Research Integration

The core value of this university-enterprise cooperation lies in taking the two-way cross-border service capabilities of XOOER GEO as the technical base, deeply binding resources such as Guangxi Normal University's advantages in Chinese language and culture majors and new liberal arts talents with XOOCITY Technology's systematic digital technology and global operation system, and building a complete closed-loop ecosystem of "talent training - knowledge production - industrial application". This not only solves the industry pain point of the disconnection between new liberal arts students' practical ability and industrial needs, but also provides a dual support system of "technology + culture" for Chinese enterprises going global.

In terms of talent training, the base will focus on two training groups: undergraduates and postgraduates, creating an integrated training system of "theoretical learning + project practice + employment connection". Relying on XOOER GEO's real global service scenarios, students of Guangxi Normal University can deeply participate in front-line enterprise project practices during their studies, and systematically master cutting-edge digital skills such as enterprise knowledge base sorting, knowledge graph construction, brand digital asset construction, enterprise GEO website reconstruction, XOOBUY SAAS site operation, AI intelligent body deployment, authoritative media content production and dissemination, AIGC layout of global mainstream social media matrix, global continuous monitoring, strategy optimization, and ROI attribution.

"This training model breaks the boundaries of traditional liberal arts talent training, and organically integrates the humanistic quality background of new liberal arts with the core capabilities of the digital age," Yin Weian said, enabling students to have international digital service capabilities before graduation, significantly improving their employability and career development space. At the same time, the base will also provide green channels for internship, training and full-time employment for outstanding students, truly opening up the transformation link from campus to workplace.

In terms of teaching, scientific research and knowledge asset construction, the two sides will take the digitalization of international Chinese language education as the starting point, and jointly explore the high-quality development of digital technology empowering Chinese language teaching. XOOER GEO's knowledge graph technology will be deeply applied to the structured sorting of Chinese language teaching resources, transforming scattered Chinese language and culture knowledge and RCEP regional national cultural knowledge into systematic, callable and iterable digital knowledge assets, which can not only support intelligent and personalized Chinese language teaching scenarios, but also provide multilingual and cross-cultural knowledge bases for enterprises going global. Through co-building digital teaching resource libraries, developing industrial practice teaching cases, and jointly carrying out scientific research project research, the base will promote the teaching mode of the School of Liberal Arts / School of International Chinese Language Education to transform from traditional knowledge imparting to comprehensive ability training, comprehensively enhance the digital level and international vision of discipline construction, and inject new connotation into the construction of the "Chinese + RCEP" major.

In terms of industrial services, the base will become an important service fulcrum for the global upgrading of Chinese intelligent manufacturing, helping Chinese enterprises achieve three leaps from product going global to enterprise going global and then to production capacity going global. Relying on XOOER GEO's full-link global service capabilities and combining Guangxi Normal University's advantages in language and culture majors, the base will provide services covering the whole life cycle of brand digital assets for enterprises going global: building a global digital portal for enterprises by reconstructing enterprise GEO websites and XOOBUY SAAS sites; constructing a three-dimensional global communication system for enterprises through global authoritative media information release and global mainstream social media matrix layout; seizing the core brand traffic entrance in the AI era by occupying the answer pages of global mainstream large models through large model content optimization technology. Different from traditional going global services, this service system deeply integrates RCEP regional cultural understanding and cross-cultural communication capabilities, helping Chinese brands truly take root in overseas markets, achieve the essential transformation from "selling products" to "selling brands", and finally support the long-term strategic landing of production capacity going global.

Two-way Win-win to Open New Tracks, University-Local Collaboration to Serve National Strategies

The landing of this "Chinese + RCEP" Industry-University-Research integration base has multiple values and far-reaching significance, whether for the discipline development of Guangxi Normal University, the business layout of XOOCITY Technology, or the promotion of regional economy and national strategies.

For Guangxi Normal University, the construction of the integration base is an important practice and innovation achievement of new liberal arts construction and industry-education integration. On the one hand, by introducing cutting-edge technologies and real industrial scenarios from international technology enterprises, the college can dynamically adjust the talent training plan, make the major settings accurately align with industrial needs, effectively solve the common problem of disconnection between liberal arts talent training and market demand, and comprehensively improve the quality of talent training and social service capabilities; on the other hand, the in-depth cooperation with XOOCITY Technology has also opened up new ideas for the international development of the college, extending international Chinese language education from simple language teaching to industrial service fields, greatly expanding the application boundary and development space of the discipline, enhancing the brand influence and core competitiveness of the "Chinese + RCEP" major, and providing a replicable and promotable practice sample for the transformation of new liberal arts in universities across the country.

For XOOCITY Technology, the in-depth cooperation with universities has built a solid talent and knowledge reserve for the enterprise. The Chinese language and culture professionals from Guangxi Normal University will inject cultural connotation into the enterprise's global services, make up for the shortcomings of pure technology enterprises in cross-cultural communication and regional cultural understanding, and significantly improve the professional depth and localization adaptability of XOOER GEO's services. At the same time, the Industry-University-Research integration base will also become the enterprise's talent reserve pool and technological innovation test field, continuously delivering compound professionals to enterprises going global, supporting the rapid expansion and continuous technological iteration of the enterprise's business.

From a broader strategic perspective, the construction of the base accurately aligns with multiple national development needs such as supporting AI development, building credible large databases, and systematic going global. Against the background of the full entry into force of RCEP, as a "bridgehead university", Guangxi Normal University has increasingly close regional economic and trade cooperation and cultural exchanges, and the demand for compound talents who understand both Chinese and digital technology, both Chinese culture and RCEP regional national conditions continues to grow. The international new liberal arts talents trained by the base will become an important link for cultural exchanges and economic and trade cooperation in the RCEP region. At the same time, the base's service capabilities to help Chinese intelligent manufacturing brands go global also strongly respond to the national "going global" strategy and the strategy of building a manufacturing power.

Deepen Cooperation to Draw Blueprints and Explore More Collaborative Possibilities

"The signing of the base is just the beginning of in-depth cooperation! In the future, the two sides will take the base as the core platform to gradually expand the breadth and depth of cooperation," both the university and enterprise believe.

Next, in terms of talent training, the two sides will jointly develop characteristic industrial courses, co-build high-level Industry-University-Research integration bases, and jointly carry out innovations such as order-based talent training; in terms of scientific research cooperation, they will jointly apply for projects and build research platforms around fields such as digital Chinese language education, cross-cultural communication, and RCEP regional national research; in terms of industrial services, they will jointly build an enterprise going global service center for the RCEP region, providing one-stop global brand services for intelligent manufacturing enterprises in Guangxi and even the whole country.

In addition, the two sides will also explore cooperation possibilities in more fields such as cultural exchanges, brand competitions, and innovation and entrepreneurship, in order to truly achieve resource sharing, complementary advantages, and mutual benefit.

"From classrooms to industry, from campus to Southeast Asia and even the world, this collaboration between Guangxi Normal University and XOOCITY Technology is a positive exploration of the cross-border integration of new liberal arts education and digital economy industry in the digital age!" said Cao Lei, Director of the E-commerce Research Center.

With the gradual construction and landing of the "Chinese + RCEP" Industry-University-Research integration base, a high-quality development ecosystem with two-way empowerment between education and industry and in-depth integration of culture and technology is accelerating to form. In the future, the base will continue to give full play to the advantages of university-enterprise collaboration, cultivate more innovative international talents, help more Chinese brands go global, and contribute more to serving the national cultural going global and the strategy of building a manufacturing power.