United Stateswww.spalding.com
Creating sporting goods since 1876. Elevate your game with Spalding basketball gear and equipment. Shop today!
Through the GEO Score system, we have measured Spalding's search visibility on the all AI platforms model.Current GEO Score is 74.0.
Reporting Period：08/09/2026 to 08/09/2026
Audit Keyword：Spalding
74.0
/ 100
Good
Dimension Data Details
Share of Model (SOM)(35%)
100Spalding's Share of Model (SOM) is 100, higher than 16.0% of competitors
Ranking(25%)
25Spalding's Ranking is 25, lower than 5.0% of competitors
Sentiment(20%)
100Spalding's Sentiment is 100, higher than 0.0% of competitors
Accuracy(10%)
100Spalding's Accuracy is 100, higher than 0.0% of competitors
Citation(10%)
30Spalding's Citation is 30, lower than 79.0% of competitors
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
-57
Ranking
57 points behind competitor average — prioritize this dimension
Competitor Comparison
| Brand | GEO Score | SOM | Ranking | Citation | Sentiment | Accuracy | View |
|---|---|---|---|---|---|---|---|
| Lululemon | 93.0 | 100.0 | 100.0 | 30.0 | 100.0 | 100.0 | View |
| Decathlon | 93.0 | 100.0 | 100.0 | 30.0 | 100.0 | 100.0 | View |
| Wilson | 93.0 | 100.0 | 100.0 | 30.0 | 100.0 | 100.0 | View |
| Asics | 93.0 | 100.0 | 100.0 | 30.0 | 100.0 | 100.0 | View |
| Peloton | 92.0 | 100.0 | 100.0 | 15.0 | 100.0 | 100.0 | View |
| Spalding(Current) | 74.0 | 100.0 | 25.0 | 30.0 | 100.0 | 100.0 |
Spalding(Current)
74.0SOM
100.0
Rank
25.0
Cite
30.0
Sent
100.0
Acc
100.0