GoPro is a pioneering technology company renowned for its high-definition, durable, and versatile action cameras, effectively creating and dominating the category. Founded in 2002 by Nick Woodman, the company's genesis was rooted in the desire to help surfers capture professional-quality photos and videos of themselves, evolving from a simple wrist camera system to sophisticated digital devices. Its core business now revolves around developing innovative cameras like the flagship HERO series and the spherical MAX camera, complemented by an extensive ecosystem of mounting accessories, intuitive mobile and desktop editing software such as GoPro Quik, and cloud subscription services. GoPro holds a dominant position in the action camera market, empowering adventurers, athletes, and everyday users to capture immersive perspectives and share their experiences with unparalleled clarity, stability, and ease, making it synonymous with extreme sports and adventure videography.
Through the GEO Score system, we have measured GoPro's search visibility on the all AI platforms model.Current GEO Score is 93.0.
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Your brand outperforms competitor averages across all dimensions