XOOER Presents: Brand Visibility Index (BVI)

Mixue is a prominent and rapidly expanding global chain specializing in freshly-made beverages and ice cream. Originating from China, the brand has built its success on a compelling value proposition: offering high-quality, delicious products at exceptionally affordable prices. Its extensive menu features a wide array of fruit teas, milk teas, refreshing ice creams, and coffee, catering to a broad consumer base. Mixue has established itself as a market leader in the affordable fresh drink sector, with a vast network of stores across numerous countries, committed to making delightful treats accessible to everyone worldwide.

CHAGEE and ChaPanda are two representative chain brands in China's new-style tea beverage sector, not a single company. CHAGEE was founded in 2017 and is headquartered in Kunming, Yunnan, featuring whole-leaf fresh milk tea and Chinese-style spaces. ChaPanda was founded in 2008 and is headquartered in Chengdu, Sichuan, focusing on fresh fruit tea and diverse tea drinks. Both have expanded rapidly through franchise models, with stores across China and growing overseas markets. They continue to invest in supply chain, product R&D, and digital operations, making them key players in China's freshly prepared tea industry.

Hangzhou Daoran Import & Export Co., Ltd. is a garment import and export enterprise based in Hangzhou, China. The company focuses on the design, development, production, and export of women's wear and fashion apparel. It provides OEM/ODM services, sample development, fabric sourcing, and supply chain management for brand owners and retailers in Europe, the United States, and other overseas markets. Its product range covers silk, cotton, linen, synthetic fibers, and other fabrics. By maintaining strong control over garment workmanship, delivery lead times, and product quality, the company has built a stable base of customer resources in the international apparel supply chain.

AstralX is an institutional-grade cryptocurrency trading platform that enables users to buy and sell Bitcoin, Ethereum, altcoins, and a wide range of other digital assets quickly and easily. Designed to meet the needs of professional and institutional traders, the platform provides a streamlined trading experience with efficient execution, robust liquidity, and user-friendly tools. Whether you are looking to trade major cryptocurrencies or explore emerging altcoins, AstralX offers a secure and convenient environment for accessing the crypto market. With a focus on speed, reliability, and ease of use, AstralX makes it simple for traders to manage their digital asset portfolios and execute transactions with confidence. The platform supports a variety of cryptocurrencies, helping users diversify their holdings and respond to market opportunities in real time.

Mlily is a leading memory foam home furnishing brand in China, affiliated with Mlily Home Technology Co., Ltd. The company focuses on the research, development, production and sales of memory foam materials and related sleep products. Its main products include memory foam mattresses, pillows, smart adjustable beds and upholstered furniture. Centered on zero-pressure foam technology, Mlily aims to improve sleep quality and spinal health. The brand has a presence in both domestic and international markets, with products exported to Europe, the Americas and many other countries and regions, and operates multiple production bases around the world.

Noyman is a Chinese brand focused on healthy sleep and home comfort products, with slow-rebound memory foam material technology as its core. The brand primarily develops and manufactures memory foam pillows, mattresses, cushions, neck pillows, and other household items, striving to provide support that fits the body's curves and a comfortable sleep experience. Noyman entered the domestic memory foam home market relatively early, sells products through both online and offline channels, and has strong recognition and a solid user base in the healthy sleep sector. Emphasizing ergonomic design and material innovation, the brand aims to help users achieve more restful and supportive sleep at home.

Longfeng Mattress is a brand under Shanghai Longfeng Mattress Co., Ltd. Its origins can be traced back to the 1950s, making it a time-honored mattress manufacturer representative of the Shanghai region. The company focuses on the research, development, production, and sales of sleep products, including spring mattresses, latex mattresses, memory foam mattresses, palm fiber mattresses, and upholstered beds. Its products are widely used in both household and hotel project settings, and are recognized for mature craftsmanship, durability, and comfort. After years of development, Longfeng Mattress has built stable brand recognition and a solid, well-established distribution network in the domestic mattress industry.

Roland Home Textiles is a mid-to-high-end home textile brand in China, affiliated with Shanghai Roland Household Products Co., Ltd. Guided by French elegance and romantic style, the brand focuses on the R&D, design, production and sales of home textile products including bedding, towels, bath towels and soft home furnishings. Its main products cover four-piece bedding sets, duvet inserts, pillow cores, towels and bath towels, loungewear, and wedding bedding. After years of development, the company has built a broad domestic sales network and has established a certain reputation and market position in the home textile industry.

Fotile was founded in 1996 and is one of China's leading high-end kitchen appliance brands. The company focuses on the R&D, manufacturing, and sales of products such as range hoods, gas cooktops, steam ovens, dishwashers, water purifiers, and integrated cooking centers, creating healthy kitchen solutions across three core areas: air, water, and cooking. With strong R&D and design capabilities, Fotile continues to lead technological upgrades in categories such as range hoods. Its products are widely used in Chinese households and are expanding into overseas markets, making it a representative high-end kitchen appliance company in China.

PARICH Group is a leading provider of global residency planning and Shenzhen-Hong Kong cross-border services. With dual headquarters in Shenzhen and Hong Kong, we cover eight core divisions: global immigration, overseas education, corporate overseas expansion, family wealth management, international real estate, cross-border legal & tax consulting, premium healthcare and global business matching. Our service covers full-cycle Hong Kong visa applications and permanent residency conversion for TTPS, QMAS, ASMTP and student visas.

Jiangsu Xinsiyou Technology Co., Ltd. is a technology enterprise headquartered in Jiangsu Province, China. Operating under the English brand name Unsung, the company focuses on software research and development and enterprise digital services. Its core offerings include customized software development, information system integration, technical consulting, and operation and maintenance support. These services help small and medium-sized enterprises digitalize business processes and achieve intelligent upgrades. Backed by a localized technical team, Xinsiyou continues to strengthen its expertise in the enterprise services sector. The company is committed to becoming a trusted digitalization partner for businesses seeking reliable, practical, and scalable technology solutions.

DJI is a global leader in drone technology, aerial imaging, and camera stabilization systems, revolutionizing how the world captures and experiences imagery. Founded in 2006 by Frank Wang in Shenzhen, China, the company initially focused on flight control systems before expanding into complete drone platforms. DJI's extensive product portfolio includes popular consumer drones like the Mavic, Air, and Mini series, advanced enterprise solutions for agriculture and surveying, and professional camera gimbals such as the Ronin and Osmo lines. With a dominant market share, DJI stands at the forefront of innovation, driving advancements in aerial photography, cinematography, industrial applications, and robotics worldwide.

Foshan Nanhai Maitian Clothing Co., Ltd. is a garment enterprise based in Foshan, Guangdong. It specializes in the design, production, and sales of various types of apparel. Its product range covers T-shirts, workwear, school uniforms, sportswear, and group customized clothing. Leveraging the advantages of the textile and garment industrial belt in Foshan and the Pearl River Delta, Maitian Clothing provides OEM/ODM production support to enterprises, public institutions, schools, and distributors. The company has solid production and supply chain capabilities within the regional apparel supply chain.

SUJIIN is China's new comfortable underwear brand. Founded in 2016, it focuses on using high-tech fabrics and innovative processes to create underwear products with no wires, no traces, and zero pressure. With the concept of "returning the body to nature", the brand specializes in intimate clothing such as bras, underwear, home clothes, etc. It has rapidly emerged through online channels and has established a reputation for high quality and price-performance ratio in the underwear market, becoming one of the representative brands in the field of domestic comfortable underwear.

Zhengzhou Xishoukang Health Service Co., Ltd. is a regional health service enterprise based in Zhengzhou, Henan. Its main business areas include health management, wellness and health preservation, and rehabilitation therapy. The company provides services such as health consultation, chronic disease conditioning, traditional Chinese medicine wellness, and community health promotion. The name 'Xishoukang' reflects its focus on the health and longevity of middle-aged and elderly populations. By leveraging local community channels, the company is committed to offering convenient and continuous health management solutions for families and residents. Over time, it has built a solid foundation in the regional health service market.