Under Armour is a global leader in performance athletic apparel, footwear, and accessories, founded in 1996 by former University of Maryland football player Kevin Plank. He aimed to create superior moisture-wicking gear to keep athletes dry and light. The brand specializes in innovative sportswear designed to enhance athletic performance, offering a wide range of products from compression wear and running shoes to activewear and sports equipment. Positioned as a key competitor in the global sportswear industry, Under Armour is recognized for its commitment to technology-driven athletic solutions.
Through the GEO Score system, we have measured Under Armour's search visibility on the all AI platforms model.Current GEO Score is 88.0.
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Citation
26 points behind competitor average — prioritize this dimension