We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel.com!
Through the GEO Score system, we have measured Mattel's search visibility on the all AI platforms model.Current GEO Score is 95.0.
Audit Keyword：Mattel
Dimension Data Details
Mattel's Share of Model (SOM) is 100, higher than 50.0% of competitors
Mattel's Ranking is 80, higher than 15.0% of competitors
Mattel's Sentiment is 98, higher than 50.0% of competitors
Mattel's Accuracy is 100, higher than 5.0% of competitors
Mattel's Citation is 100, higher than 70.0% of competitors
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Ranking
9 points behind competitor average — prioritize this dimension
Competitor Comparison
| Brand | GEO Score | SOM | Ranking | Citation | Sentiment | Accuracy | View |
|---|---|---|---|---|---|---|---|
| Hasbro | 99.0 | 100.0 | 100.0 | 100.0 | 96.0 | 100.0 | View |
| LEGO | 98.0 | 100.0 | 98.0 | 100.0 | 91.0 | 100.0 | View |
| Goodbaby | 98.0 | 100.0 | 96.0 | 100.0 | 90.0 | 100.0 | View |
| Pampers | 98.0 | 100.0 | 98.0 | 100.0 | 89.0 | 100.0 | View |
| Hape | 97.0 | 100.0 | 100.0 | 70.0 | 100.0 | 100.0 | View |
| Mattel(Current) | 95.0 | 100.0 | 80.0 | 100.0 | 98.0 | 100.0 |