Burberry is an iconic British luxury fashion house founded in 1856 by Thomas Burberry, renowned globally for its distinctive trench coats and pioneering gabardine fabric. The brand's core business encompasses the design, manufacture, and retail of high-end ready-to-wear apparel, leather goods, accessories, footwear, and fragrances. With a rich heritage deeply intertwined with British culture, Burberry has established itself as a global symbol of luxury, innovation, and timeless style. It occupies a leading position in the luxury fashion industry, consistently blending classic designs with contemporary aesthetics and digital advancements to appeal to a sophisticated international clientele.
Through the GEO Score system, we have measured Burberry's search visibility on the all AI platforms model.Current GEO Score is 86.0.
Audit Keyword：Burberry
Dimension Data Details
Burberry's Share of Model (SOM) is 100, higher than 5.0% of competitors
Burberry's Ranking is 88, higher than 15.0% of competitors
Burberry's Sentiment is 100, higher than 20.0% of competitors
Burberry's Accuracy is 100, higher than 0.0% of competitors
Burberry's Citation is 45, lower than 0.0% of competitors
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Citation
26 points behind competitor average — prioritize this dimension
Ranking
7 points behind competitor average — prioritize this dimension
Competitor Comparison
| Brand | GEO Score | SOM | Ranking | Citation | Sentiment | Accuracy | View |
|---|---|---|---|---|---|---|---|
| Adidas | 94.0 | 100.0 | 99.0 | 70.0 | 100.0 | 100.0 | View |
| Shiseido | 94.0 | 100.0 | 98.0 | 70.0 | 100.0 | 100.0 | View |
| Lukfook | 94.0 | 100.0 | 100.0 | 70.0 | 100.0 | 100.0 | View |
| Lululemon | 94.0 | 100.0 | 100.0 | 70.0 | 100.0 | 100.0 | View |
| Florasis | 94.0 | 100.0 | 98.0 | 70.0 | 100.0 | 100.0 | View |
| Burberry(Current) | 86.0 | 100.0 | 88.0 | 45.0 | 100.0 | 100.0 |