Strong Partnership, Joint Ambition for Global Expansion | XOOER and Minshang Vision Forge In-Depth Strategic Cooperation to Co-Explore New Global Industrial Frontiers

On June 5, 2026, XOOER and Minshang Vision held a formal strategic cooperation signing ceremony in Shanghai

Representatives from both parties jointly signed the strategic cooperation agreement, marking the official partnership of the two brands and opening a new chapter of in-depth collaboration between "digital technology + Minshang’s full-industry chain services", providing one-stop, full-link solutions for global Minshang enterprises to go global and operate digitally.

I. Company Introductions

About XOOER

XOOER is an innovative enterprise specializing in digital technology and compliance-based overseas expansion services (official website: www.xooer.com). With the core service philosophy of "health, safety, compliance, native, ecosystem", the company has deep expertise in global digital marketing and compliance operations. Leveraging self-developed technological products including the BVI Brand Index System, GEO Score Checker assessment tool, GEO Official Website Optimization System, and lightweight RAG architecture, it provides enterprises with a full range of services from brand assessment, quality testing, official website optimization to ecosystem building, helping clients achieve efficient and compliant global business expansion.

About Minshang Vision

Minshang Vision is a leading integrated industrial service group rooted in the global Minshang business community, with operational centers primarily located in Fuzhou (Fujian), Hangzhou (Zhejiang), and Zhengzhou (Henan). It has built a global community platform for millions of Minshang entrepreneur resources, focusing on nine core sectors: Minshang community operation, industrial incubation, investment and financing matchmaking, exhibition implementation, cross-border trade, full-brand planning, government and business investment promotion, media content, and startup incubation spaces. It collaborates with nearly 1,000 Fujian Chambers of Commerce across China, overseas Fujian business associations, industrial parks worldwide, and government investment promotion units, covering Minshang physical industry clusters across five continents including Southeast Asia, Russia and Europe, the Middle East, and Latin America. Serving all categories of Minshang physical enterprises such as footwear and apparel, new materials, building materials, light manufacturing, cross-border trade, and food processing, it is a core hub connecting domestic industrial bases and global overseas markets.

II. Core Services and Technical Advantages

XOOER Core Technologies and Services

XOOER’s core competitiveness stems from its technical accumulation in the fields of digital compliance and global operations:

1.BVI Brand Index: As a professional brand evaluation standard, it comprehensively measures an enterprise’s online brand influence, industry reputation, and global adaptability, quantifies the brand’s overall strength, clearly identifies the brand’s development advantages and gaps, and provides data references for brand planning, upgrading, and global expansion.

2.GEO Score Checker: An independently developed professional quality testing tool that conducts multi-dimensional comprehensive assessments of enterprise official websites, verifying indicators such as site operation quality, compliance, and localization adaptation, accurately identifying various operational issues, and providing targeted optimization suggestions to ensure stable and compliant website operation.

3.GEO Official Website Optimization System: Provides full-dimensional optimization solutions tailored to the compliance, localization, and search engine-friendliness of global markets, addressing compliance risks, low traffic, and adaptation challenges for enterprises’ overseas official websites, enhancing the brand’s native exposure and user trust in target markets.

4.Lightweight RAG Architecture and Four Technical Modules: Supported by technologies such as AI, OPC, and TOKEN, it builds a closed-loop service system of "brand assessment - site testing - official website optimization - data tracking - ecosystem co-construction", realizing lightweight, efficient, and implementable digital services for enterprises.

5.Dual Headquarters in Hong Kong and Shanghai with National Channel Layout: Based in Shanghai’s Bund and Hong Kong, it covers the national market, providing localized technical support and service docking for enterprises, helping clients quickly respond to market demands and expand their business scope.

Minshang Vision Core Service System

Minshang Vision leverages its vast resource matrix of chambers of commerce, government agencies, industries, and capital at home and abroad to build eight segmented, full-chain service sectors, empowering the entire lifecycle development of global Minshang in all aspects:

1.Global Minshang Community and Precision Resource Matching Services: Operates a database of millions of Minshang entrepreneurs, collaborating with over 30 provincial and municipal Fujian Chambers of Commerce across China and over 200 overseas Minshang and Fujian business associations across five continents. It regularly holds government-business exchange meetings, industrial chain supply-demand matchmaking events, and visits to Minshang enterprises in different regions, connecting upstream and downstream manufacturing factories, raw material suppliers, and global buyers, and precisely matching production-sales cooperation, project joint ventures, and OEM collaboration needs.

2.Government and Business Investment Promotion Implementation and Industrial Park Supporting Services: Partners with investment promotion bureaus, economic development zones, high-tech industrial parks, and cross-border comprehensive bonded zones across China, undertaking local investment promotion presentations, industrial site selection, park entry applications, policy application guidance, and commercial registration agency services. It also collaborates with overseas economic and trade cooperation zone resources to assist Minshang in building factories abroad, entering overseas parks, and securing host country preferential policies.

3.Full-Cycle Investment and Financing and Industry-Finance Matching Services: With its own venture capital sector plus partnerships with securities firms, banks, private equity firms, and industrial fund resources, it conducts project due diligence, equity financing, credit lending, venture investment, and listing incubation guidance. It regularly hosts Minshang industry-finance summits and high-quality project roadshows, helping small and medium-sized Minshang enterprises solve financing difficulties and project capitalization challenges, and incubating high-quality domestic brands in key segments to build a system for nurturing potential brands from 0 to listing.

4.Full-Brand Planning Incubation and Omnichannel Marketing Services: Covers brand strategic planning, full VI design, product positioning, offline exhibition planning, global advertising placement, and short-video and new media matrix operation. Its own omnichannel communication matrix includes industry information platforms, social media, and offline publications, providing global Minshang with brand exposure, investment promotion publicity, and enterprise interview promotion.

5.Global Exhibitions, Summits, and Business Study Tour Services: Regularly hosts supporting sub-forums of the World Minshang Congress, regional Minshang industrial summits, cross-border trade expos, and global business study tours. It organizes domestic Minshang groups to attend overseas exhibitions, overseas Fujian business associations to conduct industrial inspections in China, and holds offline investment promotion salons, industry-themed training, and new-generation Minshang exchange forums.

6.Full-Link Supporting Services for Cross-Border Trade Implementation: Focuses on key overseas expansion markets including Southeast Asia, Russia, the Middle East, and Europe, providing overseas market research, local network connections, overseas customs clearance and warehousing, local agency investment promotion, and overseas legal and compliance consulting. Leveraging Fujian business association resources, it reduces Minshang’s overseas customer acquisition and operational costs, and establishes offline physical channels for domestic brands to go global.

III. Cooperation Background and Vision

Currently, a large number of Minshang physical enterprises face multiple pain points when going global: complex overseas compliance policies, lack of local online traffic, non-compliant official website operations, weak digital capabilities, difficulties in overseas localization implementation, and fragmentation of online and offline resources. Meanwhile, domestic Minshang brands generally face development challenges such as missing brand data, inefficient global online promotion, and lack of professional digital system support. Adhering to the cooperation principles of "equality and mutual benefit, complementary advantages, resource sharing, and win-win collaboration", XOOER and Minshang Vision have reached an in-depth strategic cooperation with four key collaboration directions:

1.Two-Way Empowerment of Technology and Industry: XOOER delivers core digital technologies such as GEO official website optimization and BVI compliance testing, combined with Minshang Vision’s massive Minshang industrial resources and offline implementation capabilities, to create an integrated overseas expansion solution of "digital assessment and optimization + offline resource implementation + investment and financing empowerment + exhibition brand promotion".

2.Customer Resource Interconnection and Sharing: Both parties open their own customer resource pools, providing one-stop services for all categories of Minshang including resource docking, industrial implementation, investment and financing services, brand digital website building, and global online promotion, closing the loop between online digital and offline physical services.

3.Joint Market Expansion and Co-Branding: Co-host Minshang digital overseas expansion summits, industry salons, and brand investment promotion exhibitions. Leveraging Minshang Vision’s global chamber of commerce network and XOOER’s global digital promotion system, they will jointly deepen the domestic and cross-border enterprise service market and amplify their industry brand influence.

4.Construction of an Ecosystem for Overseas Expansion Services: Connect the full-chain service links of digital technology and physical industry, build a one-stop digital overseas expansion service ecosystem for global Minshang, help Minshang industries achieve digital transformation and upgrading, and promote domestic Minshang brands to systematically expand into global markets.

IV. Signing Ceremony Scene

At the signing ceremony, representatives from both parties expressed high expectations for the collaboration.

Jimmy, COO of XOOER, stated: "Minshang Vision owns comprehensive global resources covering Minshang chambers of commerce, industrial parks, investment and financing, and exhibition implementation, which aligns closely with XOOER’s development philosophy of ‘compliance + digital empowerment for overseas expansion’. This collaboration leverages XOOER’s self-developed digital technology, paired with Minshang Vision’s robust offline industrial implementation system, to effectively help the majority of Minshang enterprises address their online global gaps, break through digital bottlenecks in overseas expansion, and efficiently develop both global online and offline markets."

The project lead of Minshang Vision delivered a speech: "XOOER’s robust technology in global GEO optimization, brand index assessment, and compliance digitalization precisely addresses the industry pain point of weak online operations for a large number of Minshang physical enterprises. Through this strategic cooperation, we will launch a digital inclusive empowerment project for tens of thousands of member enterprises across our platform, empowering physical Minshang enterprises with professional digital technology to achieve transformation and upgrading, and helping domestic domestic brands sail toward global markets."

V. Future Outlook

The implementation of this strategic cooperation is a key milestone for XOOER to deepen the digitalization of physical industries and for Minshang Vision to improve its digital service ecosystem layout. Moving forward, both parties will take this signing as a starting point, continue to deepen multi-dimensional collaboration, leverage the dual advantages of technology and industrial resources, and continuously iterate customized overseas expansion service products tailored to the needs of Minshang in different industries. They will also implement regular joint salons, special digital empowerment training, and industrial joint investment promotion projects, helping thousands of Minshang enterprises at home and abroad expand global markets in a compliant and digital manner, and jointly build a new pattern of global Minshang industrial services.