# XOOER > XOOER is a Generative Engine Optimization (GEO) platform that helps brands maximize their visibility across AI engines like ChatGPT, Claude, Gemini, and Perplexity. XOOER provides brand visibility analytics, AI search optimization, and competitive intelligence for businesses looking to improve their presence in AI-powered search results. ## Core Services - [Brand Visibility Index](https://www.xooer.com/brand): Search and analyze brand visibility scores across major AI engines. Provides GEO Score, Search Share of Mind (SOM), ranking, citation, sentiment, and accuracy metrics. - [Brand Audits](https://www.xooer.com/brand): On-demand audits that probe multiple AI models with configurable keywords and competitor analysis. Available in Free, Basic, Pro, and Ultimate tiers. - [Subscription Monitoring](https://www.xooer.com/pricing): Continuous brand monitoring with Pro ($39/mo), Business ($89/mo), and Enterprise plans. Includes automated trend tracking, competitor comparison, and historical analytics. - [GEO Tools](https://www.xooer.com/tools): Optimization tools and utilities for improving AI search visibility. - [Service Requests](https://www.xooer.com/services): Professional GEO consulting and optimization services for enterprises. ## Key Metrics XOOER tracks the following metrics for each brand audit: - **GEO Score**: Overall visibility score across AI engines - **SOM (Search Share of Mind)**: Brand's share of AI search recommendations - **Ranking Score**: Position in AI-generated responses - **Citation Score**: Frequency of brand citations in AI outputs - **Sentiment Score**: Sentiment analysis of AI-generated brand mentions - **Accuracy Score**: Factual accuracy of AI-generated brand information ## AI Models Covered XOOER probes and analyzes brand visibility across 10 major AI engines: - ChatGPT (OpenAI) - Gemini (Google) - Perplexity - Claude (Anthropic) - Grok (xAI) - Doubao (ByteDance) - Tongyi Qianwen (Alibaba) - ERNIE Bot (Baidu) - Hunyuan (Tencent) - DeepSeek ## Resources - [Resource Center](https://www.xooer.com/resources): Articles, guides, and case studies on GEO optimization - [FAQs](https://www.xooer.com/faqs): Frequently asked questions about GEO and the platform ## API XOOER provides API endpoints for programmatic access: - **Brand Data**: `GET /api/v1/brands` - List and search brands with visibility data - **Brand Detail**: `GET /api/v1/brands/{slug}` - Detailed brand visibility report - **Brand Trends**: `GET /api/v1/brands/{slug}/trends` - Historical trend data - **Brand Competitors**: `GET /api/v1/brands/{slug}/competitors` - Competitor comparison - **Audits**: `POST /api/v1/audits` - Create new brand visibility audits - **Audit Results**: `GET /api/v1/audits/{auditId}` - Retrieve audit results - **Industries**: `GET /api/v1/industries` - List available industry categories - **AI Providers**: `GET /api/v1/llm-providers` - List supported AI providers ## Company - [About](https://www.xooer.com/about): About XOOER and our mission - [Contact](https://www.xooer.com/contact): Get in touch with the team - [Cooperation](https://www.xooer.com/cooperation): Partnership opportunities - [Terms of Service](https://www.xooer.com/tos): Terms and conditions - [Privacy Policy](https://www.xooer.com/privacy): Data privacy information ## Languages The platform is available in: - English (en-US) - Simplified Chinese (zh-CN) - Traditional Chinese (zh-TW)