# XOOER

> XOOER is a global leading GEO (Generative Engine Optimization), SEO, and AEO service provider. Founded in 2024 by Jason Wan and incubated by HKSTP (Hong Kong Science and Technology Parks) and Google Cloud, XOOER is dual-headquartered in Hong Kong (Tsim Sha Tsui) and Shanghai (Greenland Bund Center), with a New York office. XOOER provides end-to-end AI search optimization including brand auditing, AI-native website building, structured data deployment, content generation, publish distribution, global digital PR, and performance tracking across 10+ major AI models.

XOOER bridges the gap between traditional SEO and the emerging AI search landscape. As AI-powered search engines become the primary way users discover brands, products, and services, XOOER ensures businesses are visible, accurately represented, and favorably positioned in AI-generated responses.

## Core Platform Features

### Brand Visibility Auditing
- [Brand Visibility Index](https://www.xooer.com/brand): Search and analyze brand visibility scores across 10 major AI engines. Provides GEO Score, Search Share of Mind (SOM), ranking, citation, sentiment, and accuracy metrics.
- [Brand Audits](https://www.xooer.com/geo-audit): On-demand audits that probe multiple AI models with configurable keywords across 7 query categories (brand, category, comparison, solution, decision, reputation, regional). Available in Free, Basic, Pro, and Ultimate tiers.
- [Subscription Monitoring](https://www.xooer.com/pricing): Continuous brand monitoring with Pro ($39/mo), Business ($89/mo), and Enterprise plans. Includes automated trend tracking, competitor comparison, and historical analytics.

### Content Engine
- AI-powered article generation with 10 content types: comparison review, best-of ranking, selection guide, how-to tutorial, FAQ, industry explainer, case study, industry data report, brand story, and expert opinion.
- Multi-pass generation pipeline: Writer Agent → Quality Gate → Schema Agent, with automatic E-E-A-T signal injection and anti-AI-detection rewriting.
- Support for 3 languages: English, Simplified Chinese, Traditional Chinese.
- Article import and manual editing capabilities.

### Knowledge Base
- Automated brand information crawling via Playwright + AI extraction.
- Structured data extraction: organization info, products, FAQs, certifications, cases, competitors.
- Schema.org structured data generation (Organization, Product, FAQPage, HowTo).

### Publish Distribution
- Self-managed channels: WordPress, Medium, Dev.to, Ghost, LinkedIn, Reddit, Hashnode, HubSpot, Shopify, Webflow, Facebook, Twitter/X, WeChat, Weibo.
- One-click publishing services: PR Newswire, GlobeNewswire, EIN Presswire, PRWeb, OpenPR, Send2Press, industry media (China & international), KOL reviews, ContentStudio aggregator.
- Publish tracking and citation monitoring across AI platforms.

### Optimization Tools
- [Schema.org Generator](https://www.xooer.com/tools/schema-generator): Generate structured data markup for websites.
- [Robots.txt Generator](https://www.xooer.com/tools/robots-generator): Generate and optimize robots.txt for AI crawler access.
- [llms.txt Generator](https://www.xooer.com/tools/llms-txt-generator): Create llms.txt files to help AI models understand your site.
- [Technical SEO Checker](https://www.xooer.com/tools): Comprehensive technical checks for AI visibility.

## Key Metrics Explained

XOOER tracks the following metrics for each brand audit:

- **GEO Score**: Overall visibility score (0-100) across all probed AI engines, weighted by query category importance and model coverage.
- **SOM (Search Share of Mind)**: Brand's share of AI search recommendations relative to competitors in the same category.
- **Ranking Score**: Average position in AI-generated recommendation lists. Higher scores indicate the brand appears earlier in responses.
- **Citation Score**: Frequency and quality of brand citations in AI outputs, including URL citations and text mentions.
- **Sentiment Score**: Sentiment analysis of AI-generated brand mentions, categorized as positive, neutral, or negative.
- **Accuracy Score**: Factual accuracy of AI-generated brand information, verified against the brand's knowledge base.

## AI Models Covered

XOOER probes and analyzes brand visibility across 10 major AI engines:

- **ChatGPT** (OpenAI) — with web search capability for real-time citation tracking
- **Gemini** (Google) — integrated with Google Search ecosystem
- **Perplexity** — real-time search-augmented AI with citation-heavy responses
- **Claude** (Anthropic) — with web search capability
- **Grok** (xAI) — integrated with X/Twitter data
- **Doubao** (ByteDance) — leading Chinese AI assistant with web search
- **Tongyi Qianwen** (Alibaba) — major Chinese AI platform
- **ERNIE Bot** (Baidu) — integrated with Baidu search ecosystem
- **Hunyuan** (Tencent) — integrated with WeChat ecosystem
- **DeepSeek** — open-source focused Chinese AI model

## Query Categories (7 Types)

XOOER organizes audit queries into 7 categories for comprehensive coverage:

1. **Brand Queries**: Direct questions about the brand itself (e.g., "What does [Brand] do?")
2. **Category Queries**: Industry/category questions where the brand should appear (e.g., "Best [category] tools?")
3. **Comparison Queries**: Head-to-head competitor comparisons (e.g., "[Brand] vs [Competitor]")
4. **Solution Queries**: Problem-solving queries where the brand's products are relevant (e.g., "How to solve [problem]?")
5. **Decision Queries**: Purchase decision queries including rankings and case studies (e.g., "Top 10 [category] in 2026")
6. **Reputation Queries**: Brand reputation and review queries (e.g., "Is [Brand] trustworthy?")
7. **Regional Queries**: Location-specific recommendations (e.g., "Best [category] in [region]?")

## Subscription Plans

| Plan | Price | Features |
|------|-------|----------|
| Free | $0 | 1 brand, basic audit, limited AI models |
| Pro | $39/mo | 3 brands, full audit, all AI models, weekly monitoring |
| Business | $89/mo | 10 brands, priority audits, competitor tracking, API access |
| Enterprise | Custom | Unlimited brands, dedicated support, custom integrations |

## API Reference

XOOER provides RESTful API endpoints for programmatic access:

### Brand Data
- `GET /api/v1/brands` — List and search brands with visibility data
- `GET /api/v1/brands/{slug}` — Detailed brand visibility report
- `GET /api/v1/brands/{slug}/trends` — Historical trend data
- `GET /api/v1/brands/{slug}/competitors` — Competitor comparison data

### Audits
- `POST /api/v1/audits` — Create new brand visibility audit
- `GET /api/v1/audits/{auditId}` — Retrieve audit results and scores
- `GET /api/v1/audits/{auditId}/suggestions` — Get optimization suggestions

### Content
- `GET /api/v1/user/citation-units` — List generated content
- `POST /api/v1/user/citation-units` — Generate new content via AI pipeline

### Reference Data
- `GET /api/v1/industries` — List available industry categories
- `GET /api/v1/llm-providers` — List supported AI providers
- `GET /api/v1/regions` — List supported regions/markets

## Resources

- [Resource Center](https://www.xooer.com/resources): Articles, guides, and case studies on GEO optimization
- [FAQs](https://www.xooer.com/faqs): Frequently asked questions about GEO and the platform
- [Pricing](https://www.xooer.com/pricing): Subscription plans and pricing details
- [Bespoke GEO Optimization](https://www.xooer.com/bespoke-geo-optimization-packages): Professional GEO/SEO/AEO consulting and optimization services

## Company

- **Founded**: 2024
- **Founder & CEO**: Jason Wan (尹维安) — first-generation Hong Kong internet entrepreneur and Rutgers University graduate; previously founded BusyTrade (万国商业网), one of the world's top 5 B2B platforms with 5,000,000+ enterprise members, and XOOCITY (数宇城). 30+ years across B2B/B2C e-commerce, search engines, and cross-border trade.
- **Incubated by**: HKSTP (Hong Kong Science and Technology Parks) and Google Cloud
- **Headquarters**:
  - Hong Kong — Tsim Sha Tsui, Kowloon
  - Shanghai — 38F, Tower T3, Greenland Bund Center, Huangpu District
  - New York — office
- **Website**: [https://www.xooer.com](https://www.xooer.com)
- [About](https://www.xooer.com/about): About XOOER and our mission
- [Cooperation](https://www.xooer.com/cooperation): Partnership opportunities
- [Terms of Service](https://www.xooer.com/tos): Terms and conditions
- [Privacy Policy](https://www.xooer.com/privacy): Data privacy information

## Languages

The platform is available in:

- English (en-US)
- Simplified Chinese (zh-CN)
- Traditional Chinese (zh-TW)