Zara is a Spanish fast fashion retailer and the flagship brand of the Inditex group, one of the world's largest apparel retailers. Founded in 1975 by Amancio Ortega and Rosalía Mera, Zara revolutionized the fashion industry with its innovative "fast fashion" model, emphasizing quick design-to-production cycles and rapid inventory turnover. The brand offers trendy and affordable clothing, accessories, and footwear for women, men, and children, constantly updating its collections to reflect the latest runway styles. With a vast global presence through both physical stores and a robust e-commerce platform, Zara holds a leading position in the global fashion market, known for making high fashion accessible to a broad consumer base.
Through the GEO Score system, we have measured Zara's search visibility on the all AI platforms model.Current GEO Score is 92.0.
Audit Keyword：Zara
Dimension Data Details
Zara's Share of Model (SOM) is 100, higher than 5.0% of competitors
Zara's Ranking is 85, higher than 0.0% of competitors
Zara's Sentiment is 100, higher than 20.0% of competitors
Zara's Accuracy is 100, higher than 0.0% of competitors
Zara's Citation is 80, higher than 100.0% of competitors
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Ranking
11 points behind competitor average — prioritize this dimension
Competitor Comparison
| Brand | GEO Score | SOM | Ranking | Citation | Sentiment | Accuracy | View |
|---|---|---|---|---|---|---|---|
| Adidas | 94.0 | 100.0 | 99.0 | 70.0 | 100.0 | 100.0 | View |
| Shiseido | 94.0 | 100.0 | 98.0 | 70.0 | 100.0 | 100.0 | View |
| Lukfook | 94.0 | 100.0 | 100.0 | 70.0 | 100.0 | 100.0 | View |
| Lululemon | 94.0 | 100.0 | 100.0 | 70.0 | 100.0 | 100.0 | View |
| Florasis | 94.0 | 100.0 | 98.0 | 70.0 | 100.0 | 100.0 | View |
| Zara(Current) | 92.0 | 100.0 | 85.0 | 80.0 | 100.0 | 100.0 |