H&M (Hennes & Mauritz AB) is a Swedish multinational retail-clothing company renowned for its fast-fashion offerings. Founded in 1947 by Erling Persson, the company has grown into one of the world's largest fashion retailers, providing trendy and affordable apparel for women, men, teenagers, and children. Beyond clothing, H&M has diversified into cosmetics and home decor through its H&M Home brand. Positioned as a leader in the accessible fashion market, H&M continuously adapts to evolving consumer demands while navigating the complexities of sustainability in the global apparel industry, aiming to make fashion circular and climate positive.
Through the GEO Score system, we have measured H&M's search visibility on the all AI platforms model.Current GEO Score is 92.0.
Audit Keyword：H&M
Dimension Data Details
H&M's Share of Model (SOM) is 100, higher than 5.0% of competitors
H&M's Ranking is 90, higher than 20.0% of competitors
H&M's Sentiment is 100, higher than 20.0% of competitors
H&M's Accuracy is 100, higher than 0.0% of competitors
H&M's Citation is 70, higher than 5.0% of competitors
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Ranking
6 points behind competitor average — prioritize this dimension
Competitor Comparison
| Brand | GEO Score | SOM | Ranking | Citation | Sentiment | Accuracy | View |
|---|---|---|---|---|---|---|---|
| Adidas | 94.0 | 100.0 | 99.0 | 70.0 | 100.0 | 100.0 | View |
| Shiseido | 94.0 | 100.0 | 98.0 | 70.0 | 100.0 | 100.0 | View |
| Lukfook | 94.0 | 100.0 | 100.0 | 70.0 | 100.0 | 100.0 | View |
| Lululemon | 94.0 | 100.0 | 100.0 | 70.0 | 100.0 | 100.0 | View |
| Florasis | 94.0 | 100.0 | 98.0 | 70.0 | 100.0 | 100.0 | View |
| H&M(Current) | 92.0 | 100.0 | 90.0 | 70.0 | 100.0 | 100.0 |