Tourism New Zealand is the official government agency responsible for promoting New Zealand as a world-class tourism destination globally. Its core business involves planning and executing international marketing campaigns, providing comprehensive travel information, and fostering partnerships with global tour operators. The agency aims to attract visitors to experience New Zealand's unique natural beauty, rich Māori culture, and diverse outdoor adventure activities. As a leader in national tourism marketing, it plays a crucial role in enhancing New Zealand's international image and boosting the tourism economy.
Through the GEO Score system, we have measured Tourism New Zealand's search visibility on the all AI platforms model.Current GEO Score is 92.0.
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Citation
24 points behind competitor average — prioritize this dimension